Last week I spent a (virtual) day with some of the leading experts in the Canadian television scene at The Future of TV Advertising Canada conference. Topics ranged from the pandemic rebound, to innovation in the media marketplace, to Canada’s increased consumption of streaming.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
Today’s media sales teams are bogged down and burned out by behind-the-desk admin work. To make matters worse, they’re burdened by systems that don’t talk to each other. These inefficiencies cost them hours of re-keying data into multiple platforms – hours they should be transacting advertising campaigns.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
In today’s complex marketplace, it’s imperative for ad sales teams to be armed with the best market intel and advertiser insights at their fingertips. This data needs to be available without requiring analysis to price and build proposals.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
The Television of Tomorrow conference brought together leaders from across the TV industry – from agency partners to experts in linear, video, tech, and research - giving their point of view on the value of broadcast and how to measure that value. The panelists agreed television is still the single most effective brand-building medium and the ability to measure that effectiveness is instrumental in television’s future.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
Technology leaders at broadcast TV and radio companies have infinite demands on their time and attention right now.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
COVID-19 is prompting local TV and radio broadcasters to embrace real change, says Revenue Analytics President Zach Cross. Listen to the Matrix Means Media podcast below to hear Zach discuss doing more with less and the role of automation.
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Topics:
Media,
Featured,
Emilee Bond
“If all the economists were laid end to end, they still would not reach a conclusion.”
—George Bernard Shaw
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Topics:
Media,
Featured,
Emilee Bond
2020 will be an unprecedented year for political ad spend, thanks in part to one candidate who will set political spend records with advertising that will outpace national brands such as Heineken and Kraft.
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Topics:
Media,
Featured,
Emilee Bond
In 2020, the COVID-19 crisis completely upended nearly every aspect of our lives. Business closings, record unemployment, and shelter in place orders dropped consumer demand off a cliff. Advertising budgets followed suit.
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Topics:
Media,
Featured,
Emilee Bond