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Make Spreadsheets a Thing of the Past

Next-gen pricing software that helps your team eliminate wasted time and boost revenue.

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Powering Media’s Largest Brands:

Why We Created RateOpticsTM


Sell more

Free your sales team from their pricing busywork. Sell more.

Take the spreadsheet work off their plate without taking away their control.

Sales doesn't have time to fiddle with pricing in Excel. And you can't afford to sell on gut-based pricing alone.

Let our software do the pricing so they can do what they do best—sell. Imagine the deals you could close with 1-2 more sales calls per week.

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Simplify nat’l. deals

National deals shouldn’t be so painful.
Make them fast and easy.

Stop the headaches. Stop the calls and emails to get rates and avails. Start winning.

If you’re living in an Excel world, your national sales team must launch a flurry of calls and emails every time they price on lucrative deals.

But with our software, pricing guidance for every market is always a click away, so you close more deals, faster, and without the hassle.

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Boost revenue 2%

Don’t miss the budget. Get the 2% boost you need to hit goal.

Your inventory is worth more. Get the price—and revenue—it truly deserves.

Our software gives you the perfect pricing—it's "sellable" (will close the deal) and designed to take advantage of every premium opportunity.

The result? With an average 2% revenue uplift, our software is the difference between our customers making budget and not.

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Ensure compliance

Worried sales isn’t following price guidance? You should be.

Take the guesswork out of pricing compliance. Find price problems fast and fix them for good.

There's no point in having price guidance—even the best guidance—if your AEs aren't following it. But where are they going rogue?

Let our software show you where the problems are so you can hold your AEs accountable, ensure compliance, and ratchet up revenue.

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Manage beyond right now.

You wouldn't charge $5 for the first Super Bowl ticket just because you haven't sold any others, would you? Price based on your predicted sellout vs. current sellout.

Think global, act local.

Ensure consistency with the same pricing software and methodology everywhere. But keep rates tailored with market-specific data, algorithms, and intel.

Future-proof your pricing.

We integrate with any current or future tool, ensure programmatic doesn't cannibalize existing revenue streams, and fully support audience targeting.


RateOptics™ Plays Well with Others

Embed our pricing in any application. Share data back and forth. Use our standard integrations or let us build you something custom. The sky is the limit with our open API architecture.



Modules to Supercharge Your Pricing

We’ve got you covered with a complete set of modules to meet every possible pricing need.

Optics Dashboard™

A dashboard that surfaces the best revenue opportunities.

Advertiser Insights™

Deep advertiser intel in a single click for faster, more productive sales teams.
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Advertiser-specific pricing tailored to close deals.

Rate Generator

A simple, dedicated screen for your AEs to get current rates.

Inventory Insights

Inventory snapshots for one or all stations/markets in a single report.

Rate Compliance

Advanced tools to monitor pricing compliance across teams.

Political LUR

Ensure compliance and strategically manage political ad placement during busy campaign seasons.

Special Events & Sports

Capitalize on every opportunity to add premium pricing for sports and other events.

Why Media Companies Love Our Software

Industrial-strength analytics.

We know that your business needs more than lightweight solutions. We have powerful analytics built with your industry in mind.

Your way, not the highway.

We know you’re leery of people who say “Do it our way.” We have a fit-for-purpose software that will work the way you need it to.

Solutions, not buzzwords.

We know the industry over-promises when it comes to technology. We have the right people building the right tech to fit your needs. That’s it.

Experience, built-in.

We know you don’t have time to be experts at everything. We have people who think about RM 24/7 and our software is built on that deep knowledge.

Turn Screen Time into Sales Time.

It takes more than Excel and sales intuition to win deals and make budget in this digital age. Request a personalized demo and learn how next-gen pricing software can help you eliminate wasted time and boost revenue.

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