Ad sales teams deserve better. The good news for broadcasters? RateOptics™ – the modern pricing and sales analytics tool – ends the struggle.
Media keeps evolving. And your org’s future depends on your ability to capture a larger share of advertiser spend.
Want to compete with digital? You’ve got to think like digital: fast, efficient, and hungry for better data and tools.
But too many ad sales teams are falling further behind because they're using outdated ad tech to sell modern day media.
They're cobbling together data from 5 different systems to create a simple report and using gut feel to price inventory.
The consequence? Your teams are slow and inefficient, are trapped in their old ways, and are left with limited time to prospect.
We’re passionate about bringing modern ad tech to broadcasters.
That's why we built RateOptics - the only pricing & sales analytics tool that uses cutting-edge data science to make your ad sales team better and faster.
Sales managers, AEs, and corporate teams get streamlined, easy access to intuitive metrics - dynamic rates, revenue projections, predicted sellout, rate performance, historical rates, and more.
The result? Efficient, effective sales teams. Better inventory yield. Increased revenue. More visibility into performance than ever before.
Our customers’ only regret? “Why didn’t we know about this sooner?”
Sr. Manager, Revenue Management
In my 25 years of working in media, this is the best tool I’ve ever had!
Director of Revenue Strategy
It’s not only the great customer service, it’s the system itself. RateOptics is advancing the way stations are thinking about inventory, which is much needed.
"F*&#ing love this"
National Sales Manager
I f*&#ing love this tool. That is all!
"Makes us better"
Director of Sales
RateOptics actually makes us better at pricing. It’s night and day from our experience with [our old service] where all the rates they provided are crazy-scary-low.
"Arms my AEs"
It arms my AEs with justification for raising rates that goes beyond ‘it’s a political year and demand is higher as we’re coming out of a pandemic.’
It gives us rates based on demand, rather than someone's ego or what is needed to hit a budget.
🤩 Love getting rates instantly and not having to wait to ask our GSM!
It’s very easy to use! I love that I don’t have to plug in a lot of data or need a Ph.D. from MIT to use it.
Eliminate the need to track down a manager for current pricing. Give AEs self-service access to in-app rates or populate rates directly into proposals via API.
Not all advertisers are created equal. Auto-generate advertiser-specific pricing based on a combination of advertiser historical rates, deal value, and current conditions.
Make rigid inventory reports a thing of the past. Get multi- or single-market inventory snapshots faster and easier than you ever imagined possible.
Find your worst low rate offenders. See lowest unit rates by daypart/program to help proactively identify orders that are driving LURs.
We seamlessly auto-populate rates into proposal systems so sellers spend less time rekeying data and more time selling.
We help maximize revenue and minimize makegoods during political windows by focusing on the entire pricing picture, not just political rates.
We anticipate rates needed to clear early and often so stations can minimize the volume of low dollar spots booked early in the window.
Sales Managers Get Their Time Back at Top Radio Broadcaster