Ad sales teams deserve better. The good news for broadcasters? RateOptics™ – the modern pricing and sales analytics tool – ends the struggle.
Ad sales teams deserve better. The good news for broadcasters? RateOptics™ – the modern pricing and sales analytics tool – ends the struggle.
Media keeps evolving. And your org’s future depends on your ability to capture a larger share of advertiser spend.
Want to compete with digital? You’ve got to think like digital: fast, efficient, and hungry for better data and tools.
But too many ad sales teams are falling further behind because they're using outdated ad tech to sell modern day media.
They're cobbling together data from 5 different systems to create a simple report and using gut feel to price inventory.
The consequence? Your teams are slow and inefficient, are trapped in their old ways, and are left with limited time to prospect.
We’re passionate about bringing modern ad tech to broadcasters.
That's why we built RateOptics - the only pricing & sales analytics tool that uses cutting-edge data science to make your ad sales team better and faster.
Sales managers, AEs, and corporate teams get streamlined, easy access to intuitive metrics - dynamic rates, revenue projections, predicted sellout, rate performance, historical rates, and more.
The result? Efficient, effective sales teams. Better inventory yield. Increased revenue. More visibility into performance than ever before.
Our customers’ only regret? “Why didn’t we know about this sooner?”
Kelly Norton
Corporate Director of Revenue Management
Beasley Media Group
Moving to RateOptics has made a measurable difference in our business. Our sales team can access key data faster than ever before, allowing us to make data-driven decisions while speeding up the sales process.
Anonymous
Senior Manager, Revenue Management
Local Radio Broadcast Group
In my 25 years of working in media, this is the best tool I’ve ever had.
Karen Youger
SVP, Sales Operations
Gray Television, Inc.
We have been so impressed with how much progress you continuously make in RateOptics, how quickly you innovate, and how open you are to incorporating our ideas. We have never experienced a vendor like Revenue Analytics before.
Anonymous
Director of Revenue Strategy
Local TV Broadcast Group
It’s not only the great customer service, it’s the system itself. RateOptics is advancing the way stations are thinking about inventory, which is much needed.
Some markets price better than others. Bring consistency to your org with rates generated via advanced analytics, side-by-side with key rate/inventory stats.
Boost your forecast accuracy with revenue projections backed by data science. Plus, view rates to hit budget and forecast.
Pulling orders from traffic is painful. Get single-click access to an advertiser’s historical rate + spend data alongside key benchmarks to use in negotiations.
Don’t let low rates and no-charge spots keep you up at night. Coach your AEs on performance and monitor rates, revenue, under-delivery, and bonus by advertiser + AE.
Eliminate the need to track down a manager for current pricing. Give AEs self-service access to in-app rates or populate rates directly into proposals via API.
Not all advertisers are created equal. Auto-generate advertiser-specific pricing based on a combination of advertiser historical rates, deal value, and current conditions.
Make rigid inventory reports a thing of the past. Get multi- or single-market inventory snapshots faster and easier than you ever imagined possible.
Find your worst low rate offenders. See lowest unit rates by daypart/program to help proactively identify orders that are driving LURs.
We pass data to/from Matrix systems, so you don’t have to rekey data.
Our GET Rates API auto-populates prices into Nlogic’s Lens proposal platform.
We’ve integrated SMI’s market intel directly into the RateOptics workflow.
We seamlessly ingest your WideOrbit order & inventory data on a nightly basis.
Our integration pulls ratings directly from Nielsen into RateOptics.
Access Comscore ratings data for all 210 TV DMAs directly in RateOptics.
Sales Managers Get Their Time Back at Top Radio Broadcaster
