Once again, it’s budget season. And this time around it feels like every sales manager has their head down focused on cutting expenses after a tough 2023.
Once again, it’s budget season. And this time around it feels like every sales manager has their head down focused on cutting expenses after a tough 2023.
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Sales Managers, how much time did you spend on pricing during the 2020 political cycle? It probably felt like a full-time job when you consider the hours spent setting rates, reevaluating and updating those rates, analyzing orders, monitoring LURs, and meeting with your sales team to discuss pricing.
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Every trade publication is buzzing about it. And every broadcast sales manager is split between eagerly awaiting it and dreading its arrival. It represents the classic love-hate relationship - the surge of 2024 political ad spend.
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
There’s a fascinating thing that happens when sales slow down. People become obsessed with data and analyzing it. People come out of the woodwork for it, spending hours-upon-hours pulling reports and attempting to glean insights from them.
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
ATLANTA, Sept 27, 2022 – Today Revenue Analytics™ announced the accelerating growth of RateOptics™, the modern ad pricing and sales analytics tool for media. The company also proudly announced their Q3 2022 customer satisfaction score of 92%.
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Everyone in media has heard the buzzword “revenue management” tossed around, and it seemed to be trending at NAB this year. But what does that even mean?
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info
Conferences have moved virtual again this fall and while it’s unfortunate that we remain unable to gather in-person as an industry, digital formats have afforded us the ability to attend events more frequently. And if there is a common denominator involved in the most recent media events, it’s the ongoing discussion surrounding the future of television – both in the short and long-term. Below is a highlight of some of the buzzworthy conversations that I have heard at virtual industry events of late.
Topics: Ad Sales, Inventory Optimization, Steph Garfrerick, Media, Featured, RateOptics, Sales Strategy, Tech Info