I had the pleasure of attending Borrell’s 11^th annual digital confab, the Local Online Advertising Conference, last week in Miami. The mood at the conference was a bit surreal, as it took place just a few days before social distancing became the norm. Matt Britton, a renowned youth marketing expert, kicked off the keynote with, “Welcome to the last conference ever to occur on earth.”

Not only is radio experiencing a renaissance of sorts thanks to explosive growth in the audio landscape, but TV continues to lead in terms of daily media usage. Both mediums tout high ROI, low CPMs, and a high level of trust from consumers.

Programmatic has proven to be a huge opportunity for digital advertising. A simplified buying process with unlimited targeting opportunities? That’s a marketer’s dream, and it’s why broadcasters have seen more and more advertising dollars diverted from TV to digital.

As a part of our growing effort to bring leading edge software and revenue-driving products to the media industry, I am thrilled to announce the launch of RateOptics™.

Built specifically for modern media companies, this first-of-its-kind ad pricing software represents the next stage in the evolution of our media pricing technology.