COVID-19 is prompting local TV and radio broadcasters to embrace real change, says Revenue Analytics President Zach Cross. Listen to the Matrix Means Media podcast below to hear Zach discuss doing more with less and the role of automation.
COVID-19 is prompting local TV and radio broadcasters to embrace real change, says Revenue Analytics President Zach Cross. Listen to the Matrix Means Media podcast below to hear Zach discuss doing more with less and the role of automation.
Topics: Media, Featured, Emilee Bond
“If all the economists were laid end to end, they still would not reach a conclusion.”
—George Bernard Shaw
Topics: Media, Featured, Emilee Bond
2020 will be an unprecedented year for political ad spend, thanks in part to one candidate who will set political spend records with advertising that will outpace national brands such as Heineken and Kraft.
Topics: Media, Featured, Emilee Bond
What an incredible webinar!
Topics: Media, Featured, Emilee Bond
In 2020, the COVID-19 crisis completely upended nearly every aspect of our lives. Business closings, record unemployment, and shelter in place orders dropped consumer demand off a cliff. Advertising budgets followed suit.
Topics: Media, Featured, Emilee Bond
I had the pleasure of attending Borrell’s 11th annual digital confab, the Local Online Advertising Conference, last week in Miami. The mood at the conference was a bit surreal, as it took place just a few days before social distancing became the norm. Matt Britton, a renowned youth marketing expert, kicked off the keynote with, “Welcome to the last conference ever to occur on earth.”
Topics: Media, Featured, Emilee Bond
Not only is radio experiencing a renaissance of sorts thanks to explosive growth in the audio landscape, but TV continues to lead in terms of daily media usage. Both mediums tout high ROI, low CPMs, and a high level of trust from consumers.
Topics: Media, Featured, Emilee Bond