We understand how Revenue Management and pricing should work for you—we invented the practice 35 years ago.
We understand how Revenue Management and pricing should work for you—we invented the practice 35 years ago.
Our analytical and modeling capabilities are unmatched—just ask some of the world’s biggest companies.
Our software transforms complex inputs into intuitive, actionable answers—no rocket scientists required.
Our software is fully configurable and built with flexibility in mind—your team can work their way.
Robert G. Cross is the Chairman, Emeritus of Revenue Analytics. He is widely recognized as the foremost expert in the field of Revenue Management.
Labeled the "Guru of Revenue Management" by The Wall Street Journal, Robert G. Cross, prior to Revenue Analytics, founded Talus Solutions, Inc., a company credited with creating billions of dollars in value for clients such as Delta Air Lines, Ford Motor Company and UPS. Talus was acquired by Manugistics Group, Inc. in December of 2000 for $366 million.
Robert G. Cross authored The New York Times Business Best Seller Revenue Management: Hard-Core Tactics for Market Domination (Broadway Books, 1997), which has subsequently been published in French, German, Japanese, Korean, Chinese, and Portuguese editions. He is in demand as a global lecturer on Revenue Management and is frequently quoted in international business publications. His writings have been included in the Book of Management Wisdom (John Wiley & Sons, 2000) along with such business luminaries as Bill Marriott, Jack Welch and Lee Iacocca.
Dax Cross co-founded Revenue Analytics in 2005, and now operates as a Founder & Advisor. In this role, Dax manages relationships with key clients and partners, works with our team on product innovation, and serves as an internal and external subject matter expert on Pricing & Revenue Management.
Over the past twenty years, Dax has partnered with clients like Marriott, IHG, Royal Caribbean Cruise Lines, and Carnival Cruise Lines to create dynamic Pricing and Revenue Management capabilities that have delivered over $1 billion in organic revenue growth. His expertise cross-industry client base includes travel and hospitality, communications, consumer goods, manufacturing, and entertainment.
Dax has lectured on topics such as Revenue Management, Forecasting, Price Optimization and performance measurement at Revenue Management conferences, industry conferences, Cornell University and Emory University, Goizueta Business School. Prior to co-founding Revenue Analytics, he was an attorney at the law firm of King & Spalding LLP.
Bill Brewster serves as the Chief Executive Officer of Revenue Analytics. In this role, Bill leads the firm in creating and fulfilling its long-term strategic objectives and annual business plans.
Bill has nearly two decades of experience leading high-growth software and SaaS businesses. With his experience scaling businesses globally and his deep expertise in sales, product development, and go-to-market strategies, Bill brings a customer-first approach that aligns perfectly with the company’s commitment to delivering the best solutions that solve complex pricing and revenue management challenges.
Prior to joining Revenue Analytics, Bill served as Senior Vice President & General Manager of PTC’s Retail Business Unit, Division President/General Manager at Gerber Scientific, and the VP of Marketing at Konica Minolta.
Bill graduated from the University of Connecticut with a Bachelor of Science in Engineering and earned a master’s degree in management from The Wharton School of the University of Pennsylvania. He and his wife reside in Naples, Florida and Fairfield, Connecticut, where they remain actively involved in guiding their three sons as they pursue their professional paths. In his free time, Bill enjoys golfing and spending quality time with family and friends.
Alex Harrington is the Chief Financial Officer at Revenue Analytics. In his role, Alex oversees Accounting, Finance, HR, IT, and Internal Operations, and is responsible for setting the company’s financial strategy, business planning, performance management and driving shareholder value.
Alex brings 15+ years of experience in building and scaling finance teams across industries in both public and private sectors, most recently in B2B SaaS. Throughout his career, Alex has built global teams, implemented new strategies and processes to strengthen Finance departments, and elevate the role Finance plays in organizations from back-office support to driver of strategy and corporate performance.
Alex has a Finance degree and MBA from the University of Louisville. He resides in Louisville, KY with his wife Elyse and their six children, and enjoys traveling, youth sports and outdoor activities.
Zach Cross is the President of Revenue Analytics. In this role, Zach is accountable for setting the direction to achieve the company's revenue growth vision. Additionally, Zach is accountable for developing and implementing marketing and business development strategies, delivering profitable, sustainable and efficient engagements for all of Revenue Analytics clients and achieving the company's annual revenue goals.
Zach has held many positions within Revenue Analytics over the years and his leadership has helped to grow Revenue Analytics into the world's leading consulting firm in the area of organic revenue growth for Fortune 500 companies. Zach has a breadth and depth of experience across a multitude of industries including automotive, cruise lines, distribution, travel and hospitality, manufacturing, media and retail.
Prior to co-founding Revenue Analytics, Zach was employed at Revenue Technologies, a leading provider of pricing and Revenue Management software solutions. At Revenue Technologies, he provided high tech manufacturers with business process re-engineering consulting services as well as software implementation and configuration best practices.
Tess McGoldrick is a Senior Vice President at Revenue Analytics. In this role, she leads cross-functional project teams to develop high-impact products that provide organic revenue growth for her clients. Having started her career at Revenue Analytics, Tess developed an expertise in Revenue Management from the best in the business. Tess’ experience includes ensuring client satisfaction is achieved with all product implementations, from business process improvements to forecast predictions to actionable pricing recommendations. In addition, she works closely with Revenue Analytics’ Platform Engineering and Cloud Architecture teams to leverage the firm’s latest predictive components and AWS technology to deliver scalable solutions for her clients.
In 2012, Tess joined Revenue Analytics as an Analyst, where she performed extensive data analysis to uncover actionable pricing recommendations for a variety of industries, ranging from cruise to consumer goods. Two years later, she was promoted to Strategy Consultant, where she led key workstreams for a hospitality project that developed a state-of-the-art Revenue Management system and drove client ownership of the solution during global rollout. Two years later, she was promoted to Senior Strategy Consultant, where she served as a Strategy lead on projects, accountable for identifying, assessing, and driving solution design for Revenue Management opportunities. Given her proven track record, Tess was then promoted to Strategy Director where she became a project lead for teams of software engineers, PhD mathematicians, and business strategists to solve complex business problems for Fortune 500 companies.
In 2022, Tess was promoted to Vice President of the Travel & Hospitality vertical where she drove the the vision for N2Pricing, FareVantage, and SeniorPricing, as well as the ongoing customer success for these customers. In 2024, Tess joined the Senior Leadership Team as SVP of the Travel & Hospitality vertical where she owns the owns the success of the vertical end to end – from Go-to-Market to Customer Onboarding to Customer Support and Product Innovation.
Prior to joining Revenue Analytics, Tess graduated from the Goizueta Business School at Emory University with a BBA concentration in Strategy & Management Consulting and Accounting.
Mark Sjurseth is the Senior Vice President of Technology at Revenue Analytics. In his role, Mark is accountable for the development, delivery, and support of the company’s pricing and revenue management software products and vertical solutions.
Mark brings with him over 20 years’ experience creating innovative software products, building successful R&D teams, and scaling development groups. A strong advocate for learning systems and frameworks, Mark believes in promoting growth within his team to deliver inspiring products.
Before joining RA, Mark headed application development for an ecommerce analytics software provider. Prior to that, he led R&D for a global provider of cloud-based products for audio and web conferencing solutions.
Mark and his wife live in Smyrna, GA where the sun is always shining and the dog gets two walks per day.
Jared Wiesel is a Senior Vice President at Revenue Analytics. In this role, he serves as the practice area lead for Manufacturing and Distribution. Jared has led and executed project work across four continents with experience in multiple industries including retail, consumer goods, automotive, manufacturing, amusement and entertainment, freight, and specialty services. Jared also designs practical and actionable client solutions that drive organic revenue growth. In addition, Jared is responsible for driving revenue targets for the retail and consumer goods practice areas by implementing business development strategies and delivering engagements that are efficient, profitable and sustainable for project team members. Mr. Wiesel has a decade of experience partnering with Fortune 500 companies to help solve their most complex Pricing and Revenue Management challenges. His primary areas of focus include pricing strategy, price optimization, rules-based pricing, process design, and change management.
Prior to joining Revenue Analytics, Jared was a leader in Deloitte Consulting, Pricing and Profitability Management practice where he designed and managed complex Pricing and Revenue Management engagements.
As the Vice President of Engineering at Revenue Analytics, Steven Moy leads a team to design and build Pricing and Revenue Management solutions. Steven Moy works with clients to define requirements, gather and analyze data, and implement large-scale Revenue Management systems that integrate with and leverage existing infrastructure.
Steven Moy brings over 16 years of software consulting experience in Pricing and Revenue Management. Prior to joining Revenue Analytics, Steven Moy served as Architect for JDA Software, Manugistics and Talus Solutions. In these roles, he has led development for companies such as Royal Caribbean International, Marriott Hotels, Delta Airlines, United Cargo and American Airlines Cargo.
As the VP of Customer Strategy & Success for the Manufacturing & Distribution vertical, Sarah works to understand the unique problems her customers face and uses that understanding to lead implementations and support for Price+ and Base+. She also works closely with the Product team to set the vision for our suite of products and ensures they continue to solve our customers’ evolving business challenges.
Since 2014, she’s continued her own development alongside Revenue Analytics’ growth, helping to stand up our first Managed Services team which evolved into the Customer Strategy & Success teams we have today. Previously, she worked in pricing for the publishing industry and led a growing Customer Success & Sales Operations team at a Fintech start-up. She’s a proud graduate of Towson University with a B.S. in Mathematics & Economics, and holds a M.S. in Economics from Georgia Tech.
Sarah lives in Roswell, Georgia with her husband, two daughters, and two dogs. When she’s not chasing them around, you can find her on her Peloton, listening to Taylor Swift, or cheering on the Baltimore Ravens!
In this role, Emilee is responsible for driving growth in the media sector for Revenue Analytics. Emilee’s background in media sales, as well as her experience working with cloud-based analytics platforms, gives her a unique understanding of our clients’ needs and helps to ensure that we deliver products that meet those needs.
Prior to joining Revenue Analytics, Emilee spent sixteen years in National Media Sales for iHeartMedia where she generated $10-$15 million in annual advertising revenue for 800+ radio stations nationwide. After leaving iHeart, Emilee spent four years between Nielsen and Numerator, selling SaaS-based consumer insights solutions to ad agencies and media companies.
Emilee lives in Grand Rapids, MI with her husband James Bond and sons Dayton and Wade. They spend winters at ice rinks enjoying youth hockey and summers exploring the beauty of lakes and sand dunes in western Michigan.
Our Chairman, Robert G. Cross, introduces the concept and practice of “Yield Management” to the world, starting with airlines.
The largest upscale U.S. hotelier adopts yield management. Other hotels quickly follow suit.
Robert publishes the NY Times bestseller, Revenue Management: Hard-Core Tactics for Market Domination.
Network TV starts using Revenue Management software to optimize proposals for the upfront.
Revenue Analytics is founded to provide an alternative to one-size-fits-all software and enormous consultant projects.
We begin building bespoke Pricing & Revenue Management software for clients in manufacturing and hospitality.
We create the world’s first hotel price-optimization tool, driving $400 million in incremental revenue for a leading hotelier.
We introduce the first rate card optimization and demand forecasting tool to the broadcast radio industry.
We transition from building bespoke software to a modern cloud-native platform with customizable components.
We improve demand forecasting for the top rail operator in North America.
We develop unique “pick-best” method to identify the most accurate model among 1000s.
We launch the first real-time group pricing capability for hoteliers.
We evolve from a platform to a SaaS provider, giving many more businesses access to Pricing & Revenue Management tools.
Revenue Analytics closes on $11 million Series A funding. The investment accelerates our innovation and growth.
We introduce 3 groundbreaking new SaaS products: FareVantage™, RateOptics™, and ProposalPRO™.
Our algorithms price 46% of North American hotel rooms nightly. And we price 42% of all broadcast radio ad sales.
Learn more about our careers, find a job you love, and apply. We can’t wait to meet you.