The 2019 Radio Show in Dallas was a cheering session for radio, and rightfully so, as radio has undergone a metamorphosis from a traditional medium that was rapidly losing share to an audio powerhouse.
The 2019 Radio Show in Dallas was a cheering session for radio, and rightfully so, as radio has undergone a metamorphosis from a traditional medium that was rapidly losing share to an audio powerhouse.
Topics: Media
“If all the economists were laid end to end, they still would not reach a conclusion.”
—George Bernard Shaw
Topics: Media, Featured, Emilee Bond
2020 will be an unprecedented year for political ad spend, thanks in part to one candidate who will set political spend records with advertising that will outpace national brands such as Heineken and Kraft.
Topics: Media, Featured, Emilee Bond
What an incredible webinar!
Topics: Media, Featured, Emilee Bond
In 2020, the COVID-19 crisis completely upended nearly every aspect of our lives. Business closings, record unemployment, and shelter in place orders dropped consumer demand off a cliff. Advertising budgets followed suit.
Topics: Media, Featured, Emilee Bond
I had the pleasure of attending Borrell’s 11th annual digital confab, the Local Online Advertising Conference, last week in Miami. The mood at the conference was a bit surreal, as it took place just a few days before social distancing became the norm. Matt Britton, a renowned youth marketing expert, kicked off the keynote with, “Welcome to the last conference ever to occur on earth.”
Topics: Media, Featured, Emilee Bond
Not only is radio experiencing a renaissance of sorts thanks to explosive growth in the audio landscape, but TV continues to lead in terms of daily media usage. Both mediums tout high ROI, low CPMs, and a high level of trust from consumers.
Topics: Media, Featured, Emilee Bond
Programmatic has proven to be a huge opportunity for digital advertising. A simplified buying process with unlimited targeting opportunities? That’s a marketer’s dream, and it’s why broadcasters have seen more and more advertising dollars diverted from TV to digital.
Topics: Steph Garfrerick, Media, Featured
As a part of our growing effort to bring leading edge software and revenue-driving products to the media industry, I am thrilled to announce the launch of RateOptics™.
Built specifically for modern media companies, this first-of-its-kind ad pricing software represents the next stage in the evolution of our media pricing technology.
Topics: Zach Cross, Media, Featured
SAN FRANCISCO–(BUSINESS WIRE)–WideOrbit and Revenue Analytics are collaborating on a data analytics platform focused on the unique needs of media companies. The partnership extends WideOrbit’s WO Analytics solutions with predictive intelligence on pricing, inventory, and sales proposals that can increase profitability by as much as seven percent.