Last week I spent a (virtual) day with some of the leading experts in the Canadian television scene at The Future of TV Advertising Canada conference. Topics ranged from the pandemic rebound, to innovation in the media marketplace, to Canada’s increased consumption of streaming.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
Today’s media sales teams are bogged down and burned out by behind-the-desk admin work. To make matters worse, they’re burdened by systems that don’t talk to each other. These inefficiencies cost them hours of re-keying data into multiple platforms – hours they should be transacting advertising campaigns.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
In today’s complex marketplace, it’s imperative for ad sales teams to be armed with the best market intel and advertiser insights at their fingertips. This data needs to be available without requiring analysis to price and build proposals.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
The Television of Tomorrow conference brought together leaders from across the TV industry – from agency partners to experts in linear, video, tech, and research - giving their point of view on the value of broadcast and how to measure that value. The panelists agreed television is still the single most effective brand-building medium and the ability to measure that effectiveness is instrumental in television’s future.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
Technology leaders at broadcast TV and radio companies have infinite demands on their time and attention right now.
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Topics:
Ad Sales,
Inventory Optimization,
Steph Garfrerick,
Media,
Featured,
RateOptics,
Sales Strategy,
Tech Info
Is this radio’s greatest opportunity?
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Topics:
Media
The Lowest Unit Rate (LUR) window for political advertising is upon us!
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Topics:
Media
COVID-19 is prompting local TV and radio broadcasters to embrace real change, says Revenue Analytics President Zach Cross. Listen to the Matrix Means Media podcast below to hear Zach discuss doing more with less and the role of automation.
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Topics:
Media,
Featured,
Emilee Bond
Originally published 3/17, updated with additional contributions 3/27.
“How can we be of service?”
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The response to our recent media trends webinar with A+E’s Mike Peretz and iHeartMedia’s Amit Aggarwal was so much bigger than expected that we didn’t leave enough time for Q&A at the end.
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Topics:
Media