It’s not a great feeling. Slowly, it seeps in.
Is this at your feet? Are you responsible for fixing pricing?
If you know it’s you:
Many – if not most – executive teams don’t know. There are assumptions it’s the CEO. Or the CFO. Wait, shouldn’t it be the Digital Transformation Officer? No wait, the SVP of Sales and Marketing…
Pricing doesn’t naturally reside anywhere, and that’s a big problem.
The first part is finding out how bad the problem is. This video should give you an idea.
The truth is, it’s not an easy fix on your own – but we can help.
Or, if you’re ready to act – book time with me directly here.