From the Airlines to Hospitality: The Evolution of Revenue Management [Video]
Dax Cross (CEO, Revenue Analytics) knows how closely tied the airline and hospitality industries are; not only as key pillars of the travel market, but also in the way they manage their business operations.
In this 2.5-minute video, Dax recounts the story of how his father, Robert G. Cross, founded the practice of revenue management after witnessing the manual efforts of the revenue team at Delta Airlines. Dax then reflects on how, in some ways, hospitality teams are still operating how the airline industry was many years ago: manually executing a hotel-by-hotel, date-by-date, rate-by-rate revenue management strategy.
We know now what Robert Cross learned back then: there’s a better way. And the right technology can help you find it.
Watch the video to hear the full story and to learn how modern hoteliers can avoid repeating ancient history.
Want to hear more? You’re in luck. This clip is an excerpt from our webinar, “Reflecting on 25+ Years of Robert Cross’s Groundbreaking Book.” Dax was joined by Dennis Corrigan (SVP Commercial Services, IHG Hotels & Resorts), Gianni Di Fede (Global SVP Commercial, Radisson Hotel Group), Fernando Vives (Chief Commercial Officer, NH Hotel Group), and David Orensanz (Managing Director, Europe, Revenue Analytics) for an impactful discussion on Robert Cross’s book and the evolution of revenue management. You can watch the full webinar on demand here.