Commercial Margin Intelligence
The first Commercial Margin Operating System for industrial companies. CMI turns margin from a number you measure into a system you run continuously, across price, customer, product, cost, and sales behavior.
Trusted by some of the world’s most respected companies
What is Commercial Margin Intelligence
CMI is the first always-on platform purpose-built to help industrial companies and the PE operating partners backing, them identify where margin is leaking across price, customer, product, cost, and sales behavior—explain why—and drive the specific actions that close the gap.
Margin is the most exposed number in industrial businesses today, and the least actively managed. It is measured, analyzed, and periodically acted on, but not sustained. CMI changes that—replacing episodic analysis with continuous, multi-dimensional visibility, and pairing that visibility with embedded commercial experts who convert insight into defensible action.
Continuous Margin Visibility
Always-on visibility across the full margin equation: price, customer, product, cost, and sales behavior. With CMI, leaders see margin changing in real time and know which lever is moving it.
Agentic AI Opportunities
Purpose-built AI agents proactively surface your highest-impact margin opportunities, from unnecessary discounting to at-risk customers, winback plays, and product mix imbalances. Each one arrives with a dollar impact estimate, a recommendation, and the evidence behind it.
Conversational Intelligence
Ask CMai, CMI's conversational AI, in plain language and get data-backed answers with inline charts, sortable tables, and one-click exports. Context carries across sessions, so investigation builds momentum.
Embedded Expert Support
Our team of embedded commercial experts works alongside you to help convert identified opportunities into operational action, reinforce adoption, and drive accountability. Margin improvement becomes how your business runs.
Always-on intelligence across the full margin equation
CMI continuously analyzes every commercial transaction across the five drivers of industrial margin: price, customer, product, cost, and sales behavior. Unlike static dashboards or one-time analyses, CMI's AI agents surface what's changing in real time and quantify the margin opportunity attached to every finding.
Five core views across every commercial margin driver
CMI gives your team five integrated views into commercial performance: a Home page that prioritizes the highest-impact opportunities at any given moment, plus dedicated views for Sales Rep, Customer, Product, and Pricing intelligence. Each view surfaces named opportunities with a dollar impact estimate and a specific recommendation. It supports CSV export, so CMI fits the workflows and reporting tools your team already uses.
Ask CMai. Get answers, not reports.
CMai is CMI's conversational AI, your team's always-available analyst. Ask in plain language ("Which customers have declining margins this month?") and get data-backed answers with inline charts, exportable data, and context that carries across sessions.
Why industrial companies and private equity choose CMI
Embedded experts who make margin improvement stick.
Software alone won't change field behavior. Our team of experts, including business strategists, commercial experts, data engineers, and PhD mathematicians, works alongside you to convert insight into defensible action, reinforce adoption, and drive accountability. Margin improvement stops being a project and becomes how your business runs.
Built for the messiness of industrial commercial data
Industrial companies don't have clean data. They have thousands of SKUs, hundreds of customers, distributed sales teams with pricing autonomy, and commercial data scattered across ERP and other fragmented systems. CMI is purpose-built for this environment, normalizing complex commercial data into named, actionable opportunities your team can act on.
AI-Powered. Fully connected
Our integrations link Revenue Analytics with the tools you use every day—amplifying the power of AI to unlock insights, automate decisions, and drive bigger, faster results.
Frequently asked questions
Learn how Commercial Margin Intelligence helps industrial companies actively manage margin instead of reacting to it.
Commercial Margin Intelligence typically delivers measurable margin improvement in under six weeks. As soon as data is ingested, CMI's AI agents identify the primary sources of unnecessary discounting, customers showing attrition risk, products where unit cost has outpaced unit price, and mix imbalances eroding profitability. Our team of experts works alongside you from day one to convert those findings into specific actions in the field, so margin improvement begins immediately, not after a multi-quarter rollout.
CMI is purpose-built for industrial companies operating in complex commercial environments. These businesses have thousands of SKUs, hundreds of customers, distributed sales teams with pricing autonomy, and commercial data scattered across ERP and fragmented systems. CMI is also used by PE operating partners managing commercial value creation across industrial portfolios, providing a repeatable system for translating commercial improvement into EBITDA growth.
Most commercial analytics tools were built to report. CMI was built to operate. Dashboards explain what already happened. CMI is the first Commercial Margin Operating System, a continuously running, AI-powered platform that identifies where margin is leaking across price, customer, product, cost, and sales behavior, explains why, and drives the specific actions that close the gap. Every finding is named, dollarized, and tied to a specific rep, customer, or product. And CMI comes with a team of experts, including business strategists, commercial experts, data engineers, and PhD mathematicians, who work alongside you to convert insight into defensible action, so margin improvement stops being a project and becomes how your business runs.
Yes. All customer data is transmitted to Revenue Analytics' dedicated AWS environment and remains there for its entire lifecycle. AI processing occurs within our own Virtual Private Cloud through AWS Bedrock, so your data never leaves the AWS ecosystem. Your data is never used to train, fine-tune, or improve any foundation model, by Revenue Analytics or any AI provider. All customer data is logically isolated by tenant, with no cross-contamination of prompts, model inputs, or outputs between customers. SSO through your existing credentials ensures secure, simple access for your team.
CMI is delivered as an annual subscription paired with our team of experts who work alongside you from implementation through ongoing optimization. The platform is deployed in Revenue Analytics' dedicated AWS environment, integrates with your existing ERP and commercial systems, and is purpose-built to operate within the data complexity of industrial businesses. To get started, book a demo and we'll walk through your commercial environment, your margin drivers, and the impact CMI can deliver for your business.
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Make margin intelligence how your business runs
CMI turns margin from a number you measure into a system you run continuously—backed by embedded experts who convert every insight into action in the field.
