Commercial Margin Intelligence for industrial companies
Your margin plan has no one running it.
Pricing owns price. Sales owns the reps. Finance sees the result a quarter later. CMI runs the plan across all of them. One platform and a team behind it find margin leaking across every lever and put each play in front of the person who owns it, every week.
3 reps quoting below floor on fasteners.
↳ One of them owns Coastal Building SupplySent to the sales managerCoastal Building Supply volume down 20%.
↳ Started after the June increaseSent to the account managerSteel up 6.2%, price up 1.1% on 380 SKUs.
↳ Pass it through everywhere but at-risk accountsSent to the pricing leadGrowing margin at industrial leaders and the PE firms behind them
You've tried to fix this before
You've been managing margin one lever at a time. It was never one lever.
Every lever affects the others, but each tool sees only its own. What leaks through the gaps is the silo tax.CMI reads every lever together and checks each play against the others. The gaps close and the margin stays.
Illustrative
The silo tax in motion
Every lever moves the others. Your tools act like they don't.
Managed in silos
Price goes up.
Pricing modelCustomers buy less.
Churn model, laterReps discount to keep them.
NobodyMargin ends lower.
Board packManaged as one system, with CMI
The volume drop is traced to the increase, on a handful of accounts.
Pricing leadThose accounts get targeted relief. No blanket discounting.
Account managersThe increase sticks everywhere else. Margin ends higher.
CFO, weekly viewFind your silo tax
What is the gap costing you?
Based on the 100–300+ bps documented across CMI customers. Your real number comes from your data.
Find yours with a Proof of ValueHow it works
Margin leaks every week. So CMI works every week.
A project changes the answer once, then margin drifts back. CMI runs the same weekly cycle across every lever, until the plays are how your business runs.
AI agents do the heavy lifting: they scan every transaction, size every play, draft the follow-up and check whether it worked. Our team's time goes into execution.
01 · Identify
It never stops scanning your commercial data.
AI agents read every transaction and surface what moved across reps, customers, products and pricing.
02 · Quantify
Every play has a dollar value.
Customers at risk, win-backs and leakage are ranked by what they're worth, and by the real cause: price, a rep or a competitor.
03 · Execute
Every play reaches its owner.
CMI drafts each play and pushes it to where your people already work: the CRM, the ERP or a weekly email. Each rep gets their top three cross-sell accounts, the item to lead with and the price to quote, with or without a CRM.
04 · Measure
Every result shows up in your numbers.
CMI checks whether each play worked, tracking price, volume and mix together, so a win on one lever that costs you another doesn't count.
05 · Improve
Every play makes the next one sharper.
CMI learns from every play your team runs, so recommendations improve the longer it runs. Ask CMai, the built-in assistant, why any number moved, or have it build a new agent for your team.
Add-on · Dynamic Price Guidance
Ready for more? Price every quote right.
Add our Dynamic Price Guidance module when you're ready. Reps get a target price for each customer and item as they quote, so pricing discipline holds deal by deal.
Under the hood
Plugs into what you run. Delivers where your people work.
CMI connects directly to the systems you already run, or to your data warehouse, and refreshes daily. Each play goes back out through the channel its owner already uses.
- ERP transactions, daily
- CRM and quotes
- Price lists and contracts
- Cost and supplier feeds
- Customer and product masters
- External market data
Always scanning every transaction, every lever.
- Plays back into the ERP and CRM
- Weekly emails to each rep
- Automated alerts on leaks
- The weekly executive view
- Performance scorecards
- CMai answers, on demand
One command center for your commercial team. A clear next move for everyone else.
Your central commercial team runs CMI with the full picture, the analysis and the answers in one place. Everyone else gets their plays in email, the CRM or the ERP. The field doesn't learn a new tool. It just shows up better armed.
“Is the margin plan on track, and why?”
CEO and CFO
→ Weekly executive view
“Where should my team spend this week?”
CCO and VP Sales
→ Team scorecards and alerts
“Will this increase stick?”
Pricing lead
→ Alerts and the CMI workspace
“Who do I call Monday?”
Account managers and reps
→ Monday email or the CRM
“Which companies are delivering the plan?”
PE operating partner
→ Portfolio roll-up
What it takes from your team
Data
Direct connection
IT time
Under 8 hours
Your team's time
1 hour a week
What you get, and when
First plays
Under 30 days
Measured impact
Under 90 days
Leadership
A team that works inside your business. Led by people who've done this for decades.
Meet the leadership team. Behind them is a deep bench of commercial strategists, pricing experts, data scientists and engineers, backed by Revenue Analytics.
Jared Wiesel
EVP and General Manager
Leads the teams accountable for the margin CMI recovers for you. Built Revenue Analytics' Manufacturing & Distribution business over 20+ years in industrial pricing and commercial strategy.
Sarah Porter
Head of Customer Strategy
Leads the forward-deployed team working alongside your commercial stakeholders every week. A decade-plus turning commercial analytics into industrial margin.
Michael Selehorst, PhD
Head of AI & Data Science
Leads the data scientists who build and tune the models that find your leaks and choose your plays. 12 years building commercial analytics, pricing and forecasting models.
Andrew Peddie
Head of Product
Leads the product team behind everything your people use, from the command center to plays in your CRM and ERP. Previously Flock Safety, PlayOn Sports and The Home Depot.
Yuriy Moskovoy
VP of Business Development
Leads the team that helps you size the margin at stake and find the right fit, plus the partners connecting CMI to your systems. Previously Matillion, NetSuite and ADP.
What it does for you
100–300+ bps of margin, documented across CMI customers.
Our customers' names stay confidential. Their results are measured and documented.
$700M building products distributor
- Week 1
CMI finds $15.1M in margin leaks, with pockets of concentration.
- Week 4
First plays go out to reps by email. Commercial and pricing leads work them in CMI.
- Week 8
First cross-sell recommendations go out to grow share. Pricing leak mitigation begins.
- Week 12
$1.57M recovered and tracking, with more room to run.
Annualized margin at a Fortune 500 packaging company, with 69% fewer price exceptions.
Incremental margin at an industrial supplies company that left cost-plus pricing behind.
Incremental margin at a packaging manufacturer after building price guidance into its CRM.
“We tried consultants, we tried off-the-shelf software, neither worked.”
Chief Financial Officer · Building products manufacturer
For private equity
Every portfolio company, one view. The same insights your operators see.
See margin rolled up across the portfolio and measured against each value creation plan, then drill into any company's plays, owners and results. Every gain documented, from diligence to exit.
Margin captured since go-live
Illustrative| Building products | +184 bps |
| Industrial distribution | +226 bps |
| Specialty packaging | +142 bps |
| Flow control · week 5 | +61 bps |
| Portfolio | +168 bps |