The Intersect
A Digital Publication

Airlines Can Maximize Return on Marketing Spend With Predictive Analytics

Airlines spend millions of dollars annually on advertising, showcasing their brands and fares across the spectrum of digital, radio and television. However, there is typically little science behind those marketing decisions, with no rigorous analysis to [...]

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Mixing It Up In Marketing Utilizing Predictive Analytics

Which marketing vehicles will yield the best investment returns? This is the dilemma facing many marketers as they determine which media vehicles will drive traffic and a return on their investment when it comes to marketing campaigns. Print? TV/Cable? [...]

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How segmentation can boost your pricing strategies

As many successful companies have learned, it’s not wise to set a one-price-fits-all pricing strategy.  Instead, those organizations that have mastered Revenue Management have put in place a well-designed customer segmentation strategy that recognizes [...]

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