The Intersect
A Digital Publication

A lot of your promotions aren’t working – do you know which ones?

Your cardigans had a 15% lift in the final week of March last year, but how much of that was due to your BOGO sweater event and how much was due to an early Easter?  Did your “20% off entire store” coupon in late October build incremental sales or just [...]

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Decoding Marketing Analytics

The Chief Marketing Officer is often challenged by Finance for not having an analytical, data-driven approach to their marketing efforts.  Marketers often struggle with accurately measuring the effectiveness and value of their channels and campaigns.

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Predictive Analytics Provides a Powerful Marketing Mix

When it comes to advertising, most companies rely on media agencies to provide them with the segments, reach, and impressions for each marketing vehicle. The problem with this approach is that these agencies typically provide standard metrics to support [...]

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