The Intersect
A Digital Publication

A lot of your promotions aren’t working – do you know which ones?

Your cardigans had a 15% lift in the final week of March last year, but how much of that was due to your BOGO sweater event and how much was due to an early Easter?  Did your “20% off entire store” coupon in late October build incremental sales or just [...]

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The Amazon Effect: How Retailers Can Fight Back

In a prior blog, I identified the dangers and consequences of the “Amazon Effect”, which has roiled the retail industry for the past decade.

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Increase Your Consumer Demand 2%+ Without Increasing Media Spend

Like most retailers, you spend millions of dollars every year on media to communicate your brand and marketing messages to consumers.  In today’s hyper-competitive world, it’s more critical than ever to make meaningful and memorable impressions to drive [...]

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The Amazon Effect Has Changed Retail

Rapid growth in online sales. Staggering drops in earnings for brick-and-mortar department store chains.  Specialty retailers going out of business.  This phenomenon has a name: The Amazon Effect.

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