Automotive OEMs and dealers often talk about capturing customers for life. They toss around terms like customer lifetime value (CLV), which is the expected lifetime profit from a relationship with a customer.
It’s a good time to be a car buyer. The hurricane-replacement bump aside, new car sales are softening after seven years of growth since the Great Recession, and dealers are offering the biggest discounts in years. Market conditions are the main culprit, [...]