The Intersect
A Digital Publication

Ratings Forecast – How are you estimating your most valuable resource?

In my prior blog, I introduced a multitude of inventory trade-off decisions that TV and radio broadcasters must make on an ongoing basis to drive business. While there are many unknowns in the media industry, there is one common element that helps inform [...]

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Customer Acquisition Revenue Growth through Sales Analytics

Every company knows its sales force is critical to success, but many don’t know how to strategically analyze their effectiveness. This can pose problems in the best of times, but even more so when companies are confronted with heavy churn in both their [...]

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