Ad Pricing and Revenue Management Solutions for Media

Ad Pricing and Revenue Management Solutions for Media

The ChallengeI want help with pricing

RateOptics™

You’ve got tough budget goals to hit. But sales management is spending too much time on pricing spreadsheets or relying on sales intuition alone to make rate decisions. Eliminate wasted time and boost revenue with our next-gen pricing software.

The ChallengeI want advertiser-level insights

Deal Pricing

It is infuriating. You have limited visibility into how reps are pricing deals despite providing a rate card which should result in significant revenue gains based on market demand and ratings changes. Individual rates are one thing but for a deal to be priced there’s so much more than one spot – and how can you truly predict future market demand and your buyer’s price elasticity?

If your Ad Sales team had a tool which knew precisely how to price every RFP based on the time, buyer, date, and expected ratings so that they had a unique offer specifically created to both move available inventory and capture revenue while ensuring you’d gain acceptance from the buyer – how much more efficient and profitable would your company be?

We can help you make this a reality.

Let’s talk about how:

Mining historic data to understand past buyer transaction volume, ratings, buying behavior and market demand, our deal pricing solution provides the optimal price for your Sales team to use to close deals 90% faster with options and offers your customers want to buy at market-competitive rates.

But are these suggestions business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true. 

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders? The key is an inclusive, collaborative approach from the beginning involving the Sales Team, Finance, Revenue Management, Market and Corporate Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf.

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time.

The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

The ChallengeI want to build proposals faster

Proposal Optimization

Your team now has the RFP – they know the buyer’s requirements and understand the total spend and audience objectives. But how to know what inventory - how much of that inventory – should you be offering to get the agency or advertiser to move forward with the deal? You can’t let them cherry-pick your best inventory, but you also don’t want to lose out on a big deal from such a big-name client. It feels like there’s no perfect answer and the only thing that’s for sure is that your team is going to spend an incredible amount of time manually assembling this proposal instead of actively selling.

Imagine your sales team leveraging normalized historical sales data, customer buying behavior market pricing dynamics and projected ratings based on Predictive Analytics to not only increase buyer acceptance; but reduce ADUs, increase revenue and even increase the availability of those incredibly precious prime spots. Now imagine them doing it in less than five minutes and using the time they used to spend creating suboptimal proposals prospecting for the next deal.

It sounds like Shangri-La – but it’s not mythical. It’s the product of blending artificial intelligence with human intelligence.

By dynamically evaluating thousands of variables from buyer requirements to projected market demand, our proposal optimization solution provides the optimal bundled ad allocation.

But are these suggestions business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of ad sales expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true. 

Why are these flexible solutions so widely adopted by our customers – both users and corporate stakeholders? The key is an inclusive, collaborative approach from the beginning involving the Sales Team, Finance, Planning, Revenue Management and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf. 

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time. The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.  

Getting started is easy – it’s a 15-minute discovery call.