Meet Our Media Leadership Team

Meet Our Media Leadership Team

Zach CrossPresident

Zach Cross


Zach Cross is the President of Revenue Analytics. In this role, Zach is accountable for setting the direction to achieve the company's revenue growth vision. Additionally, Zach is accountable for developing and implementing marketing and business development strategies, delivering profitable, sustainable and efficient engagements for all of Revenue Analytics clients and achieving the company's annual revenue goals.

Zach has held many positions within Revenue Analytics over the years and his leadership has helped to grow Revenue Analytics into the world's leading consulting firm in the area of organic revenue growth for Fortune 500 companies. Zach has a breadth and depth of experience across a multitude of industries including automotive, cruise lines, distribution, travel and hospitality, manufacturing, media and retail.

Prior to co-founding Revenue Analytics, Zach was employed at Revenue Technologies, a leading provider of pricing and Revenue Management software solutions. At Revenue Technologies, he provided high tech manufacturers with business process re-engineering consulting services as well as software implementation and configuration best practices.

Steph GarfrerickVice President, Strategy

Steph Garfrerick

Vice President, Strategy

Steph Garfrerick is a Vice President at Revenue Analytics. In this role, she leads cross-functional project teams to develop high-impact solutions that provide organic revenue growth for her clients. With a background in technology, Steph ensures that bespoke solutions are tailored to meet client needs, and that client satisfaction is achieved with all project deliverables. In addition, she works closely with Revenue Analytics’ Platform Engineering and Cloud Architecture teams to leverage the firm‘s latest predictive components and technology to deliver scalable solutions for her clients.

In 2012, Steph joined Revenue Analytics as a Strategy Consultant, where she performed extensive data analysis to uncover actionable pricing recommendations for a variety of industries, ranging from hospitality to consumer goods to energy. Two years later, she was promoted to Senior Strategy Consultant, where she served as a Strategy lead on projects, accountable for identifying, assessing, and driving solution design for Revenue Management opportunities.

Given her proven track record, Steph was then promoted to Strategy Director where she became a project lead for teams of software engineers, PhD mathematicians, and business strategists to solve complex business problems for Fortune 500 companies. Since 2014, Steph has primarily dedicated her time to developing prescriptive analytical capabilities for the media industry, helping build out this practice group for Revenue Analytics.

Prior to joining Revenue Analytics, Steph worked at Deloitte, where she served as a consultant in their Technology practice. In this role, Steph supported the operations and deployment of SAP implementation projects.

Skylab GuptaVice President, Operations Research

Skylab Gupta

Vice President, Operations Research

Skylab Gupta brings over 12 years of experience in applying sophisticated Operations Research and Quantitative Modeling techniques to design, develop and deliver scalable solutions to business problems. As a highly analytical professional with a track record of working with cross-functional teams of business partners & technical experts, Skylab has delivered game-changing analytical capabilities across multiple industries. His industry experience includes travel & hospitality, oil & energy, pharmaceutical, manufacturing, e-commerce, retail, consumer products goods, media, transportation, and investment management.

Skylab has robust expertise in a vast array of descriptive, predictive and prescriptive modeling techniques, and a passion for bringing science to improve business decision making.

Brad ArsenaultDirector, Strategy

Brad Arsenault

Director, Strategy

Brad Arsenault is a Director at Revenue Analytics. He is responsible for delivering solutions that enable positive revenue transformation and provide lasting value for his clients. With a background in strategy and technology, Brad leverages his past experiences to deliver world-class solutions that have been tailored to his clients' specific revenue growth needs.

Since joining Revenue Analytics in early 2016, Brad has focused on superior client service within the media industries.

Prior to joining Revenue Analytics, Brad worked as a business and technology consultant for Hitachi Consulting delivering successful technology implementations with Fortune 500 companies.

Dan HolmesArchitect, Data Engineering

Dan Holmes

Architect, Data Engineering

Dan Holmes is a Data Engineering Architect at Revenue Analytics. In this role, Dan works with clients and project teams to design and implement organic revenue growth solutions. He has a passion for working with data, enjoys exploring new technologies, and combining disparate types of information from various contexts to solve complex problems.

Prior to joining Revenue Analytics, Dan worked at RouteMatch Software, where he served as a software development director and team lead for over nine years. In these roles, he managed both software architecture and team logistics. Dan also served 14 years as a development lead and architect for a warehouse management systems vendor.