Meet Our Leadership Team

Meet Our Leadership Team

Robert G. Cross Chairman

Robert G. Cross

Chairman

Robert G. Cross is the Chairman of Revenue Analytics. He is widely recognized as the foremost expert in the field of Revenue Management.

Robert G. Cross guides Revenue Analytics' strategic vision and provides a wealth of industry expertise. He is actively involved in client work, and his leadership has been instrumental in helping develop leading Revenue Management capabilities for Revenue Analytics clients, including The Coca-Cola Company, Marriott International and InterContinental Hotels Group.

Labeled the "Guru of Revenue Management" by The Wall Street Journal, Robert G. Cross, prior to Revenue Analytics, founded Talus Solutions, Inc., a company credited with creating billions of dollars in value for clients such as Delta Air Lines, Ford Motor Company and UPS. Talus was acquired by Manugistics Group, Inc. in December of 2000 for $366 million.

Robert G. Cross authored The New York Times Business Best Seller Revenue Management: Hard-Core Tactics for Market Domination (Broadway Books, 1997), which has subsequently been published in French, German, Japanese, Korean, Chinese, and Portuguese editions. He is in demand as a global lecturer on Revenue Management and is frequently quoted in international business publications. His writings have been included in the Book of Management Wisdom (John Wiley & Sons, 2000) along with such business luminaries as Bill Marriott, Jack Welch and Lee Iacocca.

Dax CrossChief Executive Officer

Dax Cross

Chief Executive Officer

Dax Cross serves as the Chief Executive Officer of Revenue Analytics. In this role, Dax leads the firm in creating and fulfilling its long-term strategic objectives and annual business plans.

Over the past ten years, Dax Cross has partnered with clients to create dynamic Pricing and Revenue Management capabilities that have delivered over $1 billion in organic revenue growth. His expertise cross-industry client base includes, retail, travel and hospitality, communications, consumer goods, manufacturing, and entertainment.

Dax Cross has lectured on topics such as Revenue Management, forecasting, Price Optimization and performance measurement at Revenue Management conferences, industry conferences, Cornell University and Emory University, Goizueta Business School. Prior to co-founding Revenue Analytics, he was an attorney at the law firm of King & Spalding LLP.

Zach CrossPresident

Zach Cross

President

Zach Cross is the President of Revenue Analytics. In this role, Zach is accountable for setting the direction to achieve the company's revenue growth vision. Additionally, Zach is accountable for developing and implementing marketing and business development strategies, delivering profitable, sustainable and efficient engagements for all of Revenue Analytics clients and achieving the company's annual revenue goals.

Zach has held many positions within Revenue Analytics over the years and his leadership has helped to grow Revenue Analytics into the world's leading consulting firm in the area of organic revenue growth for Fortune 500 companies. Zach has a breadth and depth of experience across a multitude of industries including automotive, cruise lines, distribution, travel and hospitality, manufacturing, media and retail.

Prior to co-founding Revenue Analytics, Zach was employed at Revenue Technologies, a leading provider of pricing and Revenue Management software solutions. At Revenue Technologies, he provided high tech manufacturers with business process re-engineering consulting services as well as software implementation and configuration best practices.

Thomas SaviniChief Financial Officer

Thomas Savini

Chief Financial Officer

Tom serves as the Chief Financial Officer of Revenue Analytics. He is responsible and accountable for the firm's overall financial strategy and direction, ensuring that Revenue Analytics is optimizing the return on its invested capital and operational initiatives. In this role, Tom develops financial plans, metrics, and advises the Board and executive team on funding and investment requirements to meet corporate goals and objectives. In addition, Tom oversees the organization's accounting and reporting functions.

Prior to joining Revenue Analytics, Tom was in both CFO and other executive roles for start-up and established technology companies. His experience includes significant capital raising, strategic partnerships, and extensive M&A activity. Tom has played key roles in the growth of three separate technology companies, culminating in successful exits for each. Earlier in his career Tom held positions in corporate and investment banking Institutions.

Jared WieselSVP, Consumer & Industrial Products

Jared Wiesel

SVP, Consumer & Industrial Products

Jared Wiesel is a Senior Vice President at Revenue Analytics. In this role, he serves as the practice area lead for consumer goods and retail. Jared has led and executed project work across four continents with experience in multiple industries including retail, consumer goods, automotive, manufacturing, amusement and entertainment, freight, and specialty services. Jared also designs practical and actionable client solutions that drive organic revenue growth. In addition, Jared is responsible for driving revenue targets for the retail and consumer goods practice areas by implementing business development strategies and delivering engagements that are efficient, profitable and sustainable for project team members. Mr. Wiesel has a decade of experience partnering with Fortune 500 companies to help solve their most complex Pricing and Revenue Management challenges. His primary areas of focus include pricing strategy, price optimization, rules-based pricing, process design, and change management.

Prior to joining Revenue Analytics, Jared was a leader in Deloitte Consulting, Pricing and Profitability Management practice where he designed and managed complex Pricing and Revenue Management engagements.

Rod CollierChief Delivery Officer

Rod Collier

Chief Delivery Officer

Rod Collier is the Chief Delivery Officer for Revenue Analytics. In this role Rod is responsible for leading continuous improvement for the firm's organization processes to maintain operating effectiveness, align efforts across functions, and monitor results. With Rod's program management expertise, he provides guidance and direction for improving delivery processes by implementing standards, tools and best practices for improving planning and execution across the organization. Rod previously held the position of Managing Partner of Data Engineering at Revenue Analytics, and in that he led a role dynamic team of consultants integrating Big Data analytics, business intelligence and development of enterprise Revenue Management systems. In addition, Rod also managed client relationships and directed high-impact projects for Fortune 500 clients on pricing and Revenue Management strategy, analytics and business process.

Rod Collier has more than 20 years experience developing pricing and Revenue Management systems within industries such as travel and hospitality, passenger airline, cargo, automotive, retail, and media. Prior to joining Revenue Analytics, Rod was Vice-President of Professional Services for The Rainmaker Group, where he was responsible for the development and implementation of their multi-family housing Revenue Management program. Previously, Rod led high-profile, global pricing and Revenue Management projects for JDA Software, Manugistics, and Talus Solutions.

Steve TerpChief Sales Officer

Steve Terp

Chief Sales Officer

Steve Terp is the Chief Sales Officer for Revenue Analytics. In this role, Steve leads the firm's efforts in driving revenue across all industries. Steve has spent over 30 years in technology sales including the past 25 in key leadership roles leveraging his expertise in business development, marketing, alliances, customer intimacy and channel development.

Most recently Steve spent nearly 20 years as Chief Sales Officer for Tribridge and as President of Tribridge's cloud division – Concerto Cloud Services. During this time the firm grew from 15 people and $2M in sales to over 750 team members and $175M in annual sales.

During his career Steve has been recognized as a CRN Channel Chief, spoke regularly on sales excellence and company culture and served on advisory boards for Intel, Microsoft, Sales and Marketing Executives International and Christ our Redeemer Church and School.

Steven MoyData Czar

Steven Moy

Data Czar

As Data Czar at Revenue Analytics, Steven Moy leads a team to design and build Pricing and Revenue Management solutions. Steven Moy works with clients to define requirements, gather and analyze data, and implement large-scale Revenue Management systems that integrate with and leverage existing infrastructure.

Steven Moy brings over 16 years of software consulting experience in Pricing and Revenue Management. Prior to joining Revenue Analytics, Steven Moy served as Architect for JDA Software, Manugistics and Talus Solutions. In these roles, he has led development for companies such as Royal Caribbean International, Marriott Hotels, Delta Airlines, United Cargo and American Airlines Cargo.

Jim ArmstrongVP, Consumer & Industrial Products

Jim Armstrong

VP, Consumer & Industrial Products

Jim Armstrong is a Vice President at Revenue Analytics. In this role, he serves as the leader on client engagements. Jim brings over 25 years of professional experience in developing growth strategies, pricing, and customer insights & plans. He has led efforts in a number of industries, including consumer products, retail, technology, manufacturing, amusement & entertainment and other industries. Jim delivers strategic insights and practical, actionable client solutions that drive organic revenue growth.

Prior to joining Revenue Analytics, Jim held leadership positions at North Highland Consulting, Zep Inc., and PricewaterhouseCoopers, where he led and executed strategy, pricing, and growth/profit initiatives.

Sebastian BecerraVP, Vertical Products & Solutions

Sebastian Becerra

VP, Vertical Products & Solutions

As the Vice President of Vertical Products & Solutions at Revenue Analytics, Sebastian leads the design and life-cycle development of software libraries and frameworks that are used to deliver innovative solutions via the Revenue Analytics Cloud Platform. In this role, he is also responsible for providing long-term product life-cycle management and support to Managed Analytics clients.

Sebastian has served clients in multiple industries, including hospitality, automotive, travel, energy, wholesale distribution, and media. Prior to joining Revenue Analytics, Sebastian held positions at Proficient Systems, IBM, the Peace Corps, Websense, and IHG.

Steph GarfrerickVP, Media

Steph Garfrerick

VP, Media

Steph Garfrerick is a Vice President at Revenue Analytics. In this role, she leads cross-functional project teams to develop high-impact solutions that provide organic revenue growth for her clients. With a background in technology, Steph ensures that bespoke solutions are tailored to meet client needs, and that client satisfaction is achieved with all project deliverables. In addition, she works closely with Revenue Analytics' Platform Engineering and Cloud Architecture teams to leverage the firm's latest predictive components and technology to deliver scalable solutions for her clients.

In 2012, Steph joined Revenue Analytics as a Strategy Consultant, where she performed extensive data analysis to uncover actionable pricing recommendations for a variety of industries, ranging from hospitality to consumer goods to energy. Two years later, she was promoted to Senior Strategy Consultant, where she served as a Strategy lead on projects, accountable for identifying, assessing, and driving solution design for Revenue Management opportunities.

Given her proven track record, Steph was then promoted to Strategy Director where she became a project lead for teams of software engineers, PhD mathematicians, and business strategists to solve complex business problems for Fortune 500 companies. Since 2014, Steph has primarily dedicated her time to developing prescriptive analytical capabilities for the media industry, helping build out this practice group for Revenue Analytics.

Prior to joining Revenue Analytics, Steph worked at Deloitte, where she served as a consultant in their Technology practice. In this role, Steph supported the operations and deployment of SAP implementation projects.

Skylab GuptaVP, Engine Development & Support

Skylab Gupta

VP, Engine Development & Support

Skylab Gupta brings over 12 years of experience in applying sophisticated Operations Research and Quantitative Modeling techniques to design, develop and deliver scalable solutions to business problems. As a highly analytical professional with a track record of working with cross-functional teams of business partners & technical experts, Skylab has delivered game-changing analytical capabilities across multiple industries. His industry experience includes travel & hospitality, oil & energy, pharmaceutical, manufacturing, e-commerce, retail, consumer products goods, media, transportation, and investment management.

Skylab has robust expertise in a vast array of descriptive, predictive and prescriptive modeling techniques, and a passion for bringing science to improve business decision making.

Ramzi Khuri, PhDVP, Project & Process Implementation

Ramzi Khuri, PhD

VP, Project & Process Implementation

Ramzi Khuri is the Vice President of Project & Process Implementation for Revenue Analytics. In this role, Ramzi is responsible for leading a talented team of architects and software engineers in designing and building Revenue Management solutions for our customers. With Ramzi's software and product development expertise, he provides guidance and direction for improving engineering practices, setting standards for solution development, and setting technology direction and SDLC best practices.

Ramzi has more than 25 years' experience building and managing teams and developing software solutions and products within business areas such as recovery audit, supplier information management, spend analytics, fulfillment services, CRM, commercial fuel card processing, healthcare, finance, energy, and manufacturing. Prior to joining Revenue Analytics, Ramzi was Vice President of Product Development for PRGX, where he was responsible for the development and implementation of their SaaS based product suite. Previously, Ramzi led engineering teams at Radial, Fleetcor, McKesson, Enron, and Exxon.

Michael McCunneyVP, Marketing

Michael McCunney

VP, Marketing

Michael McCunney is Vice President of Marketing at Revenue Analytics, and is responsible for the company's marketing and brand strategy, communications and global campaigns.

Michael is accountable for ensuring the voice of the customer is the epicenter of the organizational marketing content. He is committed to providing meaningful, actionable and empowering content to our valued customers and the Revenue Management community at large.

Prior to joining Revenue Analytics, Michael was Head of Marketing for SmartBIM Technologies where he successfully repositioned the company as a SaaS (Software as a Service) provider, pivoting from professional services.

Michael lives in East Cobb with his wife Roberta and two daughters Bailey and Madelyn who are his world.

Paul MurrayVP, Hospitality

Paul Murray

VP, Hospitality

Paul Murray is the Vice President of the Hospitality Practice for Revenue Analytics. In this role, Paul is responsible for driving hospitality client engagements for the firm. Most recently, Paul served as Senior VP of Revenue Management at MGM Resorts International. In this position, Paul oversaw Revenue Management, Distribution, Group Optimization, and Event Pricing functions to develop departmental structures, strategies, tactics, and technologies necessary to maximize resort revenues.

Previously, Paul was VP of Revenue Management at Hyatt Hotels Corporation, where he dedicated efforts to delivering organizational strategic vision, global alignment, and revenue optimization through the development of industry-leading Revenue Management technologies, world-class pricing capabilities, progressive customer segmentation, advanced forecasting systems, and innovative business intelligence solutions.

Prior to working with Hyatt, Paul held the position of Senior Director of Revenue Analysis at Hilton Worldwide. At Hilton, Paul led four teams across the globe to deliver Revenue Management, sales, online travel agent data analysis, systems development, group & catering forecast technologies, innovative volume account pricing methods, and two full-time business process support desks.

Stan WardVP, Rail & Cruise

Stan Ward

VP, Rail & Cruise

Stan Ward has over 20 years of international Pricing and Revenue Management experience in delivering projects for service and reservations-based industries. Stan's projects have focused on increasing revenue and profitability through combinations of analytics, demand forecasting, price optimization, proposal/placement optimization, data mining, business consulting and systems implementations. Additionally, Stan has worked in a variety of industries, including television broadcast networks, television cable networks, radio networks, package delivery, cruise lines, passenger rail, hotels, and airlines.

Throughout Stan's career, he has been responsible for a wide range of business and project functions, including client relationship management, engagement and project management, pre-sales, needs analysis assessment, strategic consulting, business consulting, system implementation and support and training.

Dan Iliescu, PhDSr. Director of Science, Hospitality

Dan Iliescu, PhD

Sr. Director of Science, Hospitality

Dan Iliescu serves a Senior Director of Science at Revenue Analytics. His work with the firm covers the development and testing of large-scale customer-centric pricing, yield management, and forecasting solutions. His particular expertise includes statistical modeling (such as regression, time series forecasting and time-to-event models), applied mathematical programming (including inventory and pricing optimization problems), and market response models.

Prior to joining Revenue Analytics, Dan's research focused on exploring determinants of airline passenger cancellation behavior using time-to-event models and quantifying the impact of survival forecasts on airline revenue streams.

Dan is a regular presenter at INFORMS and Revenue Management and Price Optimization Conferences on topics related to the implementation of optimization and forecasting algorithms.

Matt JacobyDirector, Rail & Cruise Customer Strategy & Success

Matt Jacoby

Director, Rail & Cruise Customer Strategy & Success

Matt Jacoby is a Director at Revenue Analytics. He manages engagements that span Revenue Analytics' expertise in strategy, operational research, and data engineering while working collaboratively with a wide array of clients to ensure success. With a background in strategy, operations, and technology, Matt is able to leverage his past experience to deliver world-class solutions that have been tailored to his clients' specific revenue growth needs.

Since joining Revenue Analytics in early 2017, Matt has focused on superior client service within the Auto & OEM and Media industries.

Prior to joining Revenue Analytics, Matt worked as an Expert at McKinsey & Company, where he led a Salesforce Effectiveness benchmark. In this role, Matt identified and quantified revenue uplift opportunities for his Commercial Banking clients.

Tess McGoldrickDirector, Hospitality Customer Strategy & Success

Tess McGoldrick

Director, Hospitality Customer Strategy & Success

Tess McGoldrick is a Director at Revenue Analytics. In this role, she leads cross-functional project teams to develop high-impact solutions, leveraging Artificial Intelligence (AI), to drive organic revenue growth for her clients. Having started her career at Revenue Analytics, Tess developed an expertise in Revenue Management from the best in the business. Tess' experience includes ensuring client satisfaction is achieved with all project deliverables, from business process improvements to forecast predictions to actionable pricing recommendations. In addition, she works closely with Revenue Analytics' Platform Engineering and Cloud Architecture teams to leverage the firm's latest AI components and technology to deliver scalable solutions for her clients.

In 2012, Tess joined Revenue Analytics as a Strategy Analyst, where she performed extensive data analysis to uncover actionable pricing recommendations for a variety of industries, ranging from cruise to consumer goods. Two years later, she was promoted to Strategy Consultant, where she led key workstreams for a hospitality project that developed a state-of-the-art Revenue Management system and drove client ownership of the solution during global rollout. Two years later, she was promoted to Senior Strategy Consultant, where she served as a Strategy lead on projects, accountable for identifying, assessing, and driving solution design for Revenue Management opportunities.

Given her proven track record, Tess was then promoted to Strategy Director where she became a project lead for teams of software engineers, PhD mathematicians, and business strategists to solve complex business problems for Fortune 500 companies.

Prior to joining Revenue Analytics, Tess graduated from the Goizueta Business School at Emory University with a BBA concentrating in Strategy & Management Consulting and Accounting.

Pratik Mital, PhDDirector of Science, Rail & Cruise

Pratik Mital, PhD

Director of Science, Rail & Cruise

Dr. Mital has eight years of experience in applying operations research and advanced analytics techniques across various fields like Passenger Rail, Hospitality, and Cruise Lines. Dr. Mital is currently working as a Director in the Operations Research group at Revenue Analytics, helping various Fortune 500 companies drive sustainable revenue growth.

Dr. Mital has conducted research in the field of revenue management, strategic design of supply chain and material handling systems under uncertainty. Dr. Mital has also applied operations research/management science techniques to model reforms in the K-12 education system in the U.S.

Sarah PorterDirector, Consumer & Industrial Products Customer Strategy & Success

Sarah Porter

Director, Consumer & Industrial Products Customer Strategy & Success

As the Director of Customer Strategy & Success, Sarah works enthusiastically to understand her clients' businesses so she can drive results in the most critical areas. Since 2014, she's collaborated with software engineers, strategy analysts, and operations research consultants across Revenue Analytics, gaining the hands-on experience she needed to help launch the Managed Services team.

Today, the team supports a multitude of high-impact solutions for varying clients across RA's industry verticals, including Consumer & Industrial Products, Hospitality, Media, and Service Retail.

She's passionate about providing tools, support, and insights that drive organic revenue growth. But she's even more passionate about the people she works with, and her responsibility to deliver a top-notch client experience day in and day out.

Michael Seelhorst, PhDDirector of Science, Consumer & Industrial Products

Michael Seelhorst, PhD

Director of Science, Consumer & Industrial Products

Michael Seelhorst serves as a Director of Science at Revenue Analytics. He is responsible for designing solutions that combine statistical and mathematical methods coupled with operational needs, as well as business constraints. His areas of expertise include market response models, demand forecasting, and inventory optimization.

Michael has developed Pricing and Revenue Management solutions in industries such as transportation & logistics, retail, and automotive.

Prior to joining Revenue Analytics, Michael conducted research with a focus on airport and airline operations, such as quantifying the behavior of airlines with respect to fuel loading and flight cancellations and evaluating the trade-offs passengers make when choosing flight itineraries.

Gabrielle ShklovskyDirector of Science, Media

Gabrielle Shklovsky

Director of Science, Media

As a Director of Science at Revenue Analytics, Gabby is a pricing analytics expert skilled at leading the design and implementation of pricing strategies that leverage data analytics to drive sales. She combines strong business acumen with advanced analytical modeling abilities to effectively solve a variety of pricing problems for clients.

Her focus is on the Media ad sales industry where she specializes in solutions for rate card optimization, deal pricing and proposal optimization. Gabby has more than 8 years of experience in designing and implementing Revenue Management and Pricing systems in industries including media, cruise, automotive, and retail.

Prior to joining Revenue Analytics, Gabby worked for CarMax where she developed and implemented pricing algorithms and strategies that price tens of thousands of cars each day and contributed to pricing innovations valued at over $30M/year.

Sebastian StanescuArchitect, Media Products & Solutions

Sebastian Stanescu

Architect, Media Products & Solutions

As a Data Engineering Architect at Revenue Analytics, Sebastian Stanescu leads and collaborates with cross-functional project teams to solve some of the world's most challenging business problems for Fortune 500 companies. Sebastian has extensive experience designing and implementing large-scale, data-driven, innovative solutions and his expertise spans industries such as finance, media, and advertising. Sebastian has a passion for challenging the status quo by driving innovation while building and managing teams.

Prior to joining Revenue Analytics, Sebastian spent 2 years at Cardlytics developing cloud-based, scalable, high-volume solutions. Before joining Cardlytics, Sebastian worked at S&P CapitalIQ for 8 years where he built lean sustainable financial data systems.

Derek SlagleArchitect, Platform Engineering

Derek Slagle

Architect, Platform Engineering

Derek is a dedicated computer programmer with 10 years of personal and professional programming experience with comprehensive knowledge of application development, database management, and computer repair.

Derek is well-versed in the usage of VBA, C++, and Ruby in to automate day-to-day processes and provide easy to use interfaces for non-technical people to manage these processes.

Brett Strauch, CPAController, Finance & Accounting

Brett Strauch, CPA

Controller, Finance & Accounting

As a Controller at Revenue Analytics, Brett Strauch leads the Finance & Accounting functions. He is accountable for the company's accounting, financial planning, and analysis. Brett leads and develops financial strategies, programs and analysis that help the firm achieve its financial goals. In addition, he provides strategic financial advice to the Senior Leadership Team and other functional leaders within the organization.

Prior to joining Revenue Analytics, Brett spent more than 10 years in various finance and accounting positions. He has worked for Aaron's Inc., Cardlytics, and Salesfusion. During his tenure at these companies, he has improved month-end close processes, led multiple R&D tax credit studies, and automated processes while strengthening internal controls.