Price Optimization for Leading Radio Company

LIFE IS GOOD

You are one of the nation’s leading radio companies with stations all over the country, selling over 1,000 hours of advertising every single day.

CHALLENGER APPEARS

You are experiencing pricing pressure from the market, including faster-expected turnaround times on proposals, however, your pricing process is manual and error-prone. Your pricing is also based on intuition, current sell-out, and year-over-year increases, with limited to no visibility into overall business impact.

BATTLE IS ON

You partner with Revenue Analytics to create a bespoke solution that predicts demand and optimizes prices across each of your markets, stations, day-of-week, and dayparts on a daily basis. The new centralized pricing model combines a business-wide strategy with market-level insights, and dynamically adjusts based on market conditions. By providing your Account Execs with actionable prices and supporting statistics, you allow them to focus on driving the business rather than manually pulling reports. Your Revenue Management and Sales Planning teams can also monitor price compliance to drive adoption.

YOU’RE THE HERO

With analytically-driven pricing recommendations presented in an intuitive user interface, you can now drive targeted pricing actions across your markets that increase your overall revenue. Your managers and executives also have more transparency into processes and price compliance, creating a win for everyone.

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