Dax Cross
Dax Cross co-founded Revenue Analytics in 2005, and now operates as a Founder & Advisor. In this role, Dax manages relationships with key clients and partners, works with our team on product innovation, and serves as an internal and external subject matter expert on Pricing & Revenue Management.
Over the past twenty years, Dax has partnered with clients like Marriott, IHG, Royal Caribbean Cruise Lines, and Carnival Cruise Lines to create dynamic Pricing and Revenue Management capabilities that have delivered over $1 billion in organic revenue growth. His cross-industry client base includes travel and hospitality, communications, consumer goods, manufacturing, and entertainment.
Dax has lectured on topics such as Revenue Management, Forecasting, Price Optimization and performance measurement at Revenue Management conferences, industry conferences, Cornell University and Emory University, Goizueta Business School. Prior to co-founding Revenue Analytics, he was an attorney at the law firm of King & Spalding LLP.
All articles
See What Smarter Pricing Can Do
If your team is buried in data but struggling to turn it into action, you’re not alone. We help transform complex, time-consuming processes into faster, smarter decisions that unlock real revenue growth.
