EBOOK
The Next Generation of Hotel Pricing
A practical guide to winning in a dynamic, uncertain market
Discover how hotel owners, operators, and revenue leaders are navigating today’s more volatile, price-sensitive market by modernizing pricing strategies and moving beyond legacy RMS limitations.
This practical guide shows how forward-thinking hotels are simplifying complexity, restoring trust in pricing decisions, and driving faster, smarter, more predictable revenue performance — even as market conditions continue to shift.
This guide walks through how to:
- Adapt pricing strategies as travel demand cools and guests become more price-sensitive
- Uncover hidden revenue loss caused by manual workflows, overrides, and outdated RMS tools
- Manage exploding pricing complexity across segments, room types, channels, and a 365-day calendar
- Pair dynamic pricing with smart inventory controls to maximize RevPAR and stay patterns
- Use true automation to execute thousands of pricing updates with speed, precision, and transparency
Real-World Impact
A prominent hotel group managing properties across primary, secondary, and tertiary markets was struggling with low RMS adoption, manual pricing work, and inconsistent execution. After transitioning to next-generation pricing technology, the results were clear:
- 3.5% RevPAR uplift
- 25% improvement in forecasting accuracy
- 75% of pricing tasks streamlined