Our Lineage

A pioneer in Pricing and Revenue Management, we're proud of our past and committed to a future of creating innovative, intelligent solutions that evolve with our client's needs.

Our Lineage

A pioneer in Pricing and Revenue Management, we're proud of our past and committed to a future of creating innovative, intelligent solutions that evolve with our client's needs.

  • 2019

    Today, our hybrid approach blends artificial intelligence with human intelligence to provide predictive analytics at scale.

    These flexible solutions enable our clients to act immediately and adapt strategically, driving millions in revenue uplift and eliminating wasted time.

  • 2018

    Nearly 50% of all US Radio are utilizing the Predictive Engines on our Platform to power Rate Card Optimizations, Deal Pricing, and Proposal Optimizations.

    Delivered automated Demand Forecasting and Pricing Decision solutions via our Platform to the largest hair salon chain in the world.

  • 2017

    Partnered with multinational hospitality clients to design new attribute-based Revenue Management methods and systems that enabled hotels to optimize pricing and inventory.

  • 2016

    Over 40% of the hotel rooms in North America use Revenue Analytics’ built pricing algorithms

  • 2015

    Created Customer Churn Analytics for a Fortune 500 services company that predicted risk and increased customer retention by 27%.

  • 2013

    Pioneered the understanding of price sensitivity across tickets, food & beverage, and merchandising in the service retail industry. This initiative used targeted pricing actions to help our clients realize millions in revenue uplift.

  • 2012

    Optimized long-range production and fleet planning, along with MSRP and incentive optimization for the second largest automotive manufacturer in the world.

  • 2011

    Partnered with market-leading largest cruise line to deliver innovative Revenue Management solutions that included optimizing price, inventory and shore excursions.

  • 2010

    Introduced first demand forecast based pricing and RM system into the Radio industry.

  • 2008

    Created world’s first hotel price optimization solution for over 3,000 hotels make up a multibillion-dollar hotel group. The result was $400 million in incremental revenue which was highlighted in their annual report.

  • 2006

    Measured price elasticity of over 500,000 SKUs for global OEM parts manufacturer, optimizing prices across thousands of locations which resulted in $100 million revenue uplift.

  • 2005

    Noticing a void in the market between big consulting offerings and packaged software limitations, Zach Cross, Dax Cross and Robert G. Cross started Revenue Analytics.

  • 2000

    Leading US automotive OEM delivered $800M through applying RM principles to promotions and incentives optimization

  • 1999

    “Total Spend RM” introduced, resulting in huge efficiency gains and revenue uplift for Las Vegas and Atlantic City-based casino and resort property group.

  • 1997

    Revenue Management: Hard Core Tactics for Market Dominationby Robert G. Cross is released, instantly appears on New York Times’ Business Best-Seller list.

    The Wall Street Journal named Revenue Analytics’ Chairman Robert G. Cross the “Guru of Revenue Management”.

  • 1996

    Created the world’s first B2B Price Optimization for the country’s largest commercial logistics company for negotiated deals resulting in productivity leaps, reduction in approval layers and millions in revenue uplift.

  • 1995

    A national rental car agency avoids bankruptcy through newly introduced Revenue Management capabilities in a project led by our Chairman, Robert G. Cross.

  • 1988

    Now used across a multitude of industries, “Yield Management” name gave way to the now popular “Revenue Management” term.

  • 1987

    Largest US upscale hotelier bought in on concept and with our help, launched the first “Hotel Yield Management” with such success that others hoteliers quickly followed.

  • 1984

    Concept of “Yield Management” is
    introduced into the airline industry by
    our Chairman, Robert G. Cross.