Pricing and Revenue Management Solutions

Pricing and Revenue Management Solutions

The ChallengeI need an analytics-driven pricing solution

Base Product Pricing

Blindfolded, spun around three times and charged with hitting a bullseye from fifty feet away might feel easier than meeting every customer’s expectations today. The choices customers have today are seemingly endless and make no mistake – they are in full control. Miss by a hair on price or offer and they’ve moved on (likely to a competitor) and you never know if or when you’ll get another crack at them. The stakes are high and the eyes of the company turn to you to hit that impossibly tiny target – consistently. No pressure…

Take the blindfold off, step 49 feet closer to the target and the challenge gets a lot easier.

Imagine presenting the right price for the right product to the right customer at the right time – either online or at your store. You’re no longer leaving money on the table and have provided a loyalty-inspiring, positive customer experience.

How is this possible?

Using quadrillions of your discrete data points, we run hundreds of high-load multi-variate simulations to segment customers and locations, prescribing the optimal price for each location and each product.

But are these suggestions business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true.

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders? The key is an inclusive, collaborative approach from the beginning involving Merchants, Planners, Pricing Experts, Finance, and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf.

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time.

The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

Getting started is easy – it’s a 15-minute discovery call.

The ChallengeI need to grow my average transaction size

Customer Product Recommendation

Searching for a way to differentiate and bring repeat business, you’re trying more than ever to provide an unbeatable customer experience. Online and in the store, you’re doing everything within your power to be the default to your customers, but the basket sizes remain stagnant and when compounded by competitive pressures and rising costs on your own end, the pressure to get more from less has never been greater. You don’t want to risk alienating your customer by blindly suggesting margin-rich items and potentially ruining an otherwise positive customer buying experience, but you need to increase share of wallet.

If your customers had products suggested to them that they wanted, they would only see high-converting products that complimented what was in their cart presented at the right time (not all the time) – and the perfect alternative provided if a customer declined to purchase or abandon the cart online. This is a wonderful customer experience in an increasingly CX-focused world but more than that, increases share of walled and helps you move inventory.

Together, we can make this a reality.

Let’s talk about how:

Mining tens of trillions of your past customer transactions – both online and in stores – and segment your customer base into clusters based on attributes that are predictive of response to specific upsell and cross-sell offers. But are these suggestions business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true.

Why are these flexible solutions so widely adopted by our customers - both users and stakeholders?

The key is an inclusive, collaborative approach from the beginning involving the Merchants, Planners, Pricing Experts, Finance and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf.

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time. The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who  understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

Getting started is easy – it’s a 15-minute discovery call.

The ChallengeI need to get more out of my marketing investment

Marketing Mix

As if you’d keep spending if you knew what wasn’t working! You don’t have a Magic 8-ball, so what are you supposed to do? Of course, no one wants to cut out effective advertising programs, but how are you expected to know which mediums in which markets are truly driving customer demand and which are ineffective and falling on deaf ears (or not at all)?

Pretend for a moment that after a good couple shakes “Ask Again Later” was replaced with a prescriptive response – one that would show exactly which types of messages in which markets through which mediums moved the needle and which didn’t. Finally, you could sunset media spends that have been burning precious resources without success and reallocate or bank those funds.

While we don’t have magic, we can apply a hybrid blend of intelligence that produces results.

Mining trillions of your advertising and sales data points we utilize A.I. to statistically isolate the marketing attributes that drove performance in each market and measure overall ROI, providing prescriptive direction on how to optimize your media spend in underperforming markets.

But are these suggestions business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true.

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders? The key is an inclusive, collaborative approach from the beginning involving the Marketing Team, Merchants, Planners, Pricing Experts, Finance and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf.

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time.

The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

Getting started is easy – it’s a 15-minute discovery call.

The ChallengeI need to increase the impact of my promotions

Promotional Effectiveness

It’s such a good offer. You’re introducing a promotion that’s near a loss-leader level in efforts to drive traffic into the stores or back to the site. But wait - this incredible offer isn’t even getting a second look. Carts aren’t being abandoned – they’re not even being filled! It’s suggested to you that you should have run a promotion that “did well” last year…but you know that despite high participation, overall revenues were down – these were simply customers who were going to buy anyway. Instead of new customers buying, we wound up with actually eroding gross margin dollars and yet another step in our accidental Pavlovian quest convincing our customers to only buy when items are on sale. You know you can’t do that again, but how can you possibly guess what’s going to inspire a purchase every time?

What if you didn’t have to play “pin the tail on the donkey” with your promotions and instead of acting with the best of intentions while blindfolded, you knew specifically what offers would make specific market segments and customer groups respond? No longer would you be receiving suggestions on promotions that were well-received by your merchants but painful to your bottom line. You could fire up and out offers specifically designed to motivate the customers you selected to target.

It doesn’t have to be a guessing game. Here’s how to know:

Mining trillions of your promotional and sales data points we utilize A.I. to segment your customers and prove at statistically significant levels which promotions had an effect and drove what levels of activity, revenue and margin. Now, you’ll know.

But are these suggestions business reasonable and executable?

Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true.

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders?

The key is an inclusive, collaborative approach from the beginning involving the Marketing Team, Merchants, Planners, Pricing Experts, Finance and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf.

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time. The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

Getting started is easy – it’s a 15-minute discovery call.