Understaffed? This tool for media is just what the doctor ordered.
We keep hearing that top priorities (i.e hitting budget and forecast) have taken a back seat to simply staying afloat.
Just last week…
- a TV broadcaster told us that they had a whopping 100 open sales positions!
- a radio DOS told us she was down to a single AE in her market and was struggling to provide coverage for her clients.
- several GSMs told us they have hired so many new sellers that they are now drowning getting them up to speed on all their newly assigned accounts.
Hardly a day goes by without broadcasters telling us about their struggles hiring and retaining sales staff. Clearly:
- The “Great Reshuffle” is putting an intense burden on sales teams.
- Sales Managers are working around-the-clock on hiring, retention, and getting new AEs up to speed.
- Sellers are working overtime covering for empty roles and getting their arms around unfamiliar accounts.
Sound painfully familiar? Help is here.
Good News: There’s an App for That
It’s called RateOptics. And it’s proven to be a breath of fresh air for the TV and radio teams we work with.
It makes training new AEs 1000x easier:
- When you hire Sarah to replace Jake, it’s no longer a daunting task to get Sarah up to speed on Jake’s accounts.
- With the click of a button, Sarah can see all the history on Jake’s accounts and get guidance on where to drive rate increases in the future.
- The results: a new AE that is empowered by data to make better decisions, without having to rely on a manager or teammate every step of the way.
It attracts top talent and helps you keep them:
- Let’s be honest, in an age of robots that clean our houses and apps for buying cars, the best employees like Sarah expect modern software in her workplace – not old tools that slow her down and get in her way.
- She wants data and insights at her fingertips – no matter the hour, no matter where she is – so she can be more productive, more effective, and make her mark.
- Clunky, outdated ad tech that doesn’t promote speed and autonomy – it’s not a good look for broadcasters that are competing with digital.
Interested? Grab some time with me.