Cartoon: Political Cash Grab
You are missing out on a heap of revenue this election season (!!!).
Spoiler alert: it’s not political revenue…
…it’s non-political revenue.
- How does it happen? Broadcasters are so focused on political revenue that they neglect a huge non-political revenue opportunity: they can and should increase rates on non-political ads.
- Since over 30% of your inventory can be taken up by political clients, your remaining inventory becomes significantly constrained, leaving opportunities to drive rates starting day 1.
- Solution? The brand new political feature in RateOptics™ estimates how much inventory political clients will take up, giving broadcasters the ability to price their non-political inventory right from the get-go.
- This political window, maximize your revenue and minimize makegoods by focusing on the total picture, not just your political rates.