The Intersect
A Digital Publication

Converting Insights Into Income

Insights are a hot topic, and everyone is talking about them.  If you Google “insights from analytics,” you’ll get more than 50 million results.  Scanning those results, you’ll notice an array of ideas, ranging from simplistic to complex.  Simplistically, [...]

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Proactively Managing the Product & Customer Portfolio

You have just completed the “one-time” optimization of the portfolio, or you are about to undertake the effort.  But what is needed to ensure your portfolio operates at peak performance on an ongoing basis?

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A lot of your promotions aren’t working – do you know which ones?

Your cardigans had a 15% lift in the final week of March last year, but how much of that was due to your BOGO sweater event and how much was due to an early Easter?  Did your “20% off entire store” coupon in late October build incremental sales or just [...]

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The Amazon Effect: How Retailers Can Fight Back

In a prior blog, I identified the dangers and consequences of the “Amazon Effect”, which has roiled the retail industry for the past decade.

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Increase Your Consumer Demand 2%+ Without Increasing Media Spend

Like most retailers, you spend millions of dollars every year on media to communicate your brand and marketing messages to consumers.  In today’s hyper-competitive world, it’s more critical than ever to make meaningful and memorable impressions to drive [...]

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The Amazon Effect Has Changed Retail

Rapid growth in online sales. Staggering drops in earnings for brick-and-mortar department store chains.  Specialty retailers going out of business.  This phenomenon has a name: The Amazon Effect.

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Attention Shoppers, Price War on Aisle 9

Another quarterly earnings season is in the books, and save for a few bright exceptions, it was another dismal one for retailers. It seemed almost a daily occurrence the past few weeks – news headlines littered with the next retailer who struggled under [...]

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Retailers: Drive Revenue During The Back to School Season

It’s that time of the year again. Kids are home from camp, enjoying the last few days of summer and preparing for the start of a new school year. At the same time, parents are realizing old school uniforms are too small, binders and calculators need to be [...]

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