The Intersect
A Digital Publication

The Ancillary Advantage: The Analytical Pathway to Organic Revenue Growth using Behavioral Segmentation

When you buy an airplane ticket, what comes with it? These days, it’s pretty much just a ticket. However, most airlines give you the option to purchase additional items, such as an upgraded seat, Wi-fi, beverages and more. These products and services are [...]

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Car Rental Companies: There’s a Solution to Captivating the Hyper-Informed Customer

Many car rental companies have declining revenues nowadays.  According to Certify, Uber accounted for 43 percent of ground transportation transactions while rental cars dropped from 55 percent to about 40 percent.  Ride-hailing services, with Uber at the [...]

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The Opaque Nature of Bundling

Webster defines opaque as “blocking the passage of radiant energy and especially light” or, more relevantly, “hard to understand or explain.” As the internet has moved businesses, especially airlines, into an increasingly price-transparent landscape, [...]

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Organizational Alignment Can Drive Ancillary Bundling Uplift

While companies in the automotive-rental industry receive a substantial portion of their profits from ancillary revenue, there is an opportunity for even greater uplift from dynamic bundling and optimal pricing. But before these companies, or any others, [...]

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Revenue Growth Awaits Rental Companies Who Master Ancillary Selling

Hertz is hurting, but it doesn’t have to.

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Combatting the Shrinking Online Shopping Basket

I don’t know about you, but when I go to a store, I usually end up leaving with more than what was originally on my list. Brick and mortars are designed this way, to entice customers to pick up strategically placed items that catch your eye. On the other [...]

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A Win-Win: Airline Revenue Management Drives Improved Customer Experience

Over the last two decades, major U.S. airlines have tended to get lumped together. Until recently, little differentiation in customer service and equipment has caused airline seats to be viewed as a commodity, as indistinguishable as an ear of corn. [...]

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Dynamic Bundling Can Create a Positive Customer Experience for Airlines

The airline industry has a problem. Travelers have a negative perception of airlines due to an extremely complex and constantly changing fare structure, hidden fees, and confusing ticket restrictions.

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