The Intersect
A Digital Publication

You may be measuring it…but is it improving?

As the old management adage goes, “you can’t manage what you don’t measure.” The pervasiveness of this doctrine has left most companies swimming in Key Performance Indicators (KPI’s), dashboards, and reports. However, is all this performance measurement [...]

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Think Like a Customer with Precision Price Positioning

Pricing has never been more complex for companies. Increased competition, unparalleled transparency via the Internet, and the commoditization of many products and services has made pricing perplexing, to say the least.

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Key Value Items Are Critical To Brand Price Perception

As consumer confidence slowly rises from the ashes of the Great Recession, retailers have the opportunity to re-evaluate their market position in the context of the new economy.  Doing so requires retailers to examine their Brand Price Perception, and not [...]

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Forecast Accuracy Is More Critical Than You Think

Clients often tell us that their forecasting methods are 95 percent accurate. It sounds impressive, but just how accurate is their accurate, and how does it affect their pricing strategy? The answer, and the pricing strategy may be worth hundreds of [...]

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How to Identify Your True E-Commerce Competitors

They come at you from every direction. E-commerce companies – from mom and pop websites to goliaths like Amazon – trying to steal away your market share.

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Guiding Principles for a New Revenue Management System: It’s All About The Design

The common process for companies developing a next generation Revenue Management system is to define requirements, create designs, test designs, implement solutions, and begin training and rollout.

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Is Your Pricing Strategy Leaving Money on the Table?

A sales transaction cannot take place without a price. A sales transaction will not take place without the right price. Given these fundamental pricing truths, how confident are you in your price setting capabilities?

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How segmentation can boost your pricing strategies

As many successful companies have learned, it’s not wise to set a one-price-fits-all pricing strategy.  Instead, those organizations that have mastered Revenue Management have put in place a well-designed customer segmentation strategy that recognizes [...]

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