The Intersect
A Digital Publication

Corralling Big Data with Machine Learning

Big Data is, well, bigger than ever. More and more companies are accumulating and storing massive amounts of data in hopes of analyzing it to pinpoint that perfect price, offer the most-wanted product, or track down the most valuable customer.

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Hotels Need to Think Like a Merchant

What’s the next frontier of Revenue Management for the hotel industry? The answer: Adapting an analytical mindset to drive transactional profit and total Customer Lifetime Value.

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Hoteliers Need to Treat Each Room Like a Product

When a customer books through the hotel call center or website, the hotel operates more like a retailer. When they book through an Online Travel Agency or Travel Agent, the relationship is somewhat removed and is more like a consumer goods company [...]

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The Benefits of Business to Business Price Optimization Analytics

Business to Business (B2B) price optimization is applicable to many industries, such as package delivery services (UPS), telecommunications services (bundled services for voice, data, and video communications), industrial products, energy services, [...]

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Machine Learning: Strategic Vision and Revenue Growth Driver

First came big data. Now comes Machine Learning, an evolution of data science and analytics that helps companies gain better insight into their organizations.

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The Intersection of Revenue Management and Business Intelligence

There is a direct correlation between Revenue Management and Business Intelligence. Pricing and Revenue Management are key drivers behind advanced big data and Business Intelligence initiatives. Why, you may ask? Revenue Management can deliver a huge [...]

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Market Response Models Offer Insight into Customer Response to Pricing Actions

In order to remain competitive, organizations must institute a competitive pricing strategy. However, leveraging predictive analytics can help to solve the most challenging component of an analytically driven pricing strategy – estimating customer [...]

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Pick Best Forecasting

One forecast model is seldom the best for every product and customer segment, yet that’s how most companies forecast. Leading analytical organizations apply different forecast models by segment to maximize accuracy and create their pricing strategy. To [...]

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