Big Data is, well, bigger than ever. More and more companies are accumulating and storing massive amounts of data in hopes of analyzing it to pinpoint that perfect price, offer the most-wanted product, or track down the most valuable customer.
When a customer books through the hotel call center or website, the hotel operates more like a retailer. When they book through an Online Travel Agency or Travel Agent, the relationship is somewhat removed and is more like a consumer goods company [...]
Business to Business (B2B) price optimization is applicable to many industries, such as package delivery services (UPS), telecommunications services (bundled services for voice, data, and video communications), industrial products, energy services, [...]
First came big data. Now comes Machine Learning, an evolution of data science and analytics that helps companies gain better insight into their organizations.
There is a direct correlation between Revenue Management and Business Intelligence. Pricing and Revenue Management are key drivers behind advanced big data and Business Intelligence initiatives. Why, you may ask? Revenue Management can deliver a huge [...]
In order to remain competitive, organizations must institute a competitive pricing strategy. However, leveraging predictive analytics can help to solve the most challenging component of an analytically driven pricing strategy – estimating customer [...]