Airlines understand the value of selling ancillaries – those beneficial add-ons such as premium pricing for extra leg room and charges for once-free items like baggage, headphones, meals and even pillows and blankets.
Airlines spend millions of dollars annually on advertising, showcasing their brands and fares across the spectrum of digital, radio and television. However, there is typically little science behind those marketing decisions, with no rigorous analysis to [...]
There is a direct correlation between Revenue Management and Business Intelligence. Pricing and Revenue Management are key drivers behind advanced big data and Business Intelligence initiatives. Why, you may ask? Revenue Management can deliver a huge [...]
Defining a pricing strategy is essential to your organization. Your approach should align with your targeted customers and product(s), but what’s next? Pricing tactics can produce pricing actions within the boundaries of your pricing strategy. Leveraging [...]