One of the greatest unknowns which rental car companies currently face, is how to respond to competitor pricing. When renting a car, customers tend to choose among the cheapest options available. This means setting your price above competitors’ prices can [...]
You have just completed the “one-time” optimization of the portfolio, or you are about to undertake the effort. But what is needed to ensure your portfolio operates at peak performance on an ongoing basis?
With the emergence of programmatic and new sales channels, advertisers have become extremely sophisticated, making smaller and more focused buys targeted to a narrow demographic audience. To accomplish this, more and more advertisers are using real-time [...]
Supervised Machine Learning (SML) algorithms, such as classification and regression trees, linear regression and time series, have proven themselves to be the backbone of forecasting components needed for Enterprise Revenue Management and Pricing System [...]
Your cardigans had a 15% lift in the final week of March last year, but how much of that was due to your BOGO sweater event and how much was due to an early Easter? Did your “20% off entire store” coupon in late October build incremental sales or just [...]
Revenue, Makegoods, Promos – As a TV or radio broadcaster, you are intimately familiar with these three words. They are the three core elements that make up your inventory and ultimately drive your business. They also represent the high-level trade-off [...]
If you are a leader in a products company where traditional cost-cutting is starting to run its course (or is not effective), you may be considering rationalizing your portfolio. The benefits are obvious – eliminate excessive complexity and waste, cull [...]