The Intersect
A Digital Publication

Media Companies: Take a Page Out of The Revenue Management Hospitality Book

As a broadcast media industry executive, you’re accountable for setting sales and pricing strategies for all available spot and non-spot inventory in your region or market. Your ad space is a perishable product that customers book in advance, and you’re [...]

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Machine Learning, Data Science, and Operations Research – what’s the difference?

These days everyone is talking about Data Science and Machine Learning – they’re the new buzzwords! How do these fresh fields compare to the seemingly age-old profession of Operations Research? What does the future hold for those in these professions? [...]

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Media Companies: Eliminate the Unknowns and Optimize for Revenue

With the emergence of programmatic and new sales channels, advertisers have become extremely sophisticated, making smaller and more focused buys targeted to a narrow demographic audience. To accomplish this, more and more advertisers are using real-time [...]

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