AI-Powered pricing software that actually works for high-velocity sales teams

Stop losing deals to outdated pricing. Get the automated pricing platform that media companies and growth-focused teams use to close faster and protect margins in real time.

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Trusted by some of the world’s most respected companies

What is RateOptics pricing software?

RateOptics is the AI pricing automation platform built specifically for teams selling complex inventory at scale—no more spreadsheets, guesswork, or leaving money on the table.

Intelligent pricing automation

AI-driven pricing software that learns your business and adapts in real time.

Revenue optimization built-in

More than pricing tools—complete sales enablement for margin protection.

Zero disruption deployment

Pricing software that works inside your existing CRM and proposal workflows.

Built for media and B2B complexity

Pricing automation designed for high-stakes, fast-moving sales environments.

AI-powered pricing intelligence

Our pricing automation engine delivers smart floor, target, and stretch recommendations that evolve with market conditions—so your team never underprices or over-discount again.

Aida™ AI deal advisor

Meet the AI pricing assistant that knows your business. Aida analyzes deal history, inventory levels, and market demand to give sellers instant pricing guidance without slowing them down.

Real-time revenue optimization

Advanced scenario modeling lets you test pricing strategies before proposals go out. See margin impact, forecast revenue, and optimize every deal opportunity.

Why revenue leaders choose RateOptics pricing software

Fast ROI you can measure

300+ basis points margin improvement in under 3 months, because effective pricing software pays for itself.

Built for your timeline

Complete pricing automation deployment within PE portfolio timelines, not quarters.

Sales teams actually use it

95% pricing guidance adoption because our software works where sellers already work.

Purpose-built for complexity

Media pricing software and B2B pricing automation that understands your unique challenges.

End the manual pricing chaos

Automated pricing intelligence that eliminates spreadsheet errors and inconsistent deal approval processes.

Political revenue optimization

Stop leaving money on the table during political season. Our political pricing intelligence helps you maximize revenue and minimize costly makegoods by optimizing your entire inventory mix, not just political rates.

Embedded sales enablement tools

Unlike clunky pricing software add-ons, RateOptics works directly inside your CRM, proposal tools, and traffic systems. No training headaches, no workflow disruption.

Automated pricing compliance

Track pricing discipline across your sales organization with smart alerts for low-margin deals and real-time coaching opportunities that actually help reps improve.

AI-Powered. Fully connected

Our integrations link Revenue Analytics with the tools you use every day — amplifying the power of AI to unlock insights, automate decisions, and drive bigger, faster results.

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Media

"Revenue Analytics is an outstanding partner. They have their fingers on the pulse of what's happening in media. They bring innovation to the party and more importantly, they listen to us and our needs. We couldn't be happier that they are one of our key technology vendors in the revenue organization."

Chief Technology Officer

Audacy

Media

"The media team at Revenue Analytics have been a remarkable asset as they understand we are not just trying to improve our efficiencies & revenue at Sinclair, but in turn ultimately develop a product together that is foundational to all of media revenue for generations to come."

Sr. Director, Yield and Inventory Management

Sinclair

Media

“As the marketplace evolves, better analytics tools will be required by our sellers. Revenue Analytics is the partner that will enable these capabilities.”

SVP, Technology and Information Services

Hearst