Revenue Management Resources for the Big Media Advertising Industry

Revenue Management Resources for the Big Media Advertising Industry

Whitepaper

Media Trends in Dynamic Pricing and Revenue Management

This 2019 report reveals top trends in the industry and insights on what leading Media companies are doing to thrive.

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Whitepaper

ALM Vangaurd of Pricing Consulting Providers

The ALM Vangaurd of Pricing Consulting Providers assesses firms in terms of their relative ability to create impact for their clients

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Video

Risk vs. Revenue

To make big revenue moves, you have to incur a lot of risk...or do you?

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Publication

The Book

Learn Revenue Management strategies and techniques to get ahead of the competition

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Blog

Preparing for an Uncertain 2019

As we enter 2019, here are a few thoughts which might help you manage in this time of extraordinary uncertainty. Be Flexible. Stay Nimble. Have a strategy for slowing growth rates. Develop the strategy before anxiety drives the plan.

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Blog

Inventory Trade-off Decisions – Are You Making the Right One?

Revenue, Makegoods, Promos – as a broadcaster, you are intimately familiar with these three words as they are core elements that make up your inventory - and ultimately drive your business.

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Blog

Which Sales Lever do you Pull – Bigger or Better?

In the current broadcast ad sales environment, you’re under constant pressure to increase sales without increasing the size of your sales team.

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Blog

WideOrbit + Revenue Analytics

WideOrbit and Revenue Analytics are collaborating on a data analytics platform focused on the unique needs of media companies.

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Blog

Capitalize revenue opportunities in today’s complex media landscape

It’s a moving target – as media companies aim to master matrices of factors like pricing, spot placement, and content delivery, changing consumer demands and industry innovation continue to transform the playing field.

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Case Study

Radio Company Optimizes Ad Schedules

Broadcast radio platform maximizes total booked revenue while ensuring remaining premium inventory for high paying customers.

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Case Study

Programmatic Pricing for National TV

Integrated media company reinvents how ad impressions are bought and sold.

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Case Study

Fresh Perspective Uncovers Hidden Value

Mass media broadcasting company strategically prices direct response inventory.

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Case Study

Confidently Negotiate and Price Inventory Mix

National radio network uses proposal optimization solution to drive revenue uplift in Prime Time inventory.

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Case Study

Optimizing Inventory Decisions Using Customer Lifetime Value

Broadcasting company identifies most valuable customers and dynamically builds proposals to meet their needs.

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Case Study

Empowering Your Business with Key Metrics

Broadcast radio and network radio combine data from multiple systems into one streamlined application for holistic visibility into enterprise performance.

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