Revenue Management Resources for the Media Advertising Industry

Revenue Management Resources for the Media Advertising Industry

Whitepaper

Media Trends in Dynamic Pricing and Revenue Management

This 2019 report reveals top trends in the industry and insights on what leading Media companies are doing to thrive.

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Video

Risk vs. Revenue

To make big revenue moves, you have to incur a lot of risk...or do you?

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Video

Fight Back Against the Wave of Disruption in Media

Learn the trends shaping media and strategies to win big. Featuring Mike Peretz (A+E) and Amit Aggarwal (iHeartMedia).

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Publication

The Book

Learn Revenue Management strategies and techniques to get ahead of the competition

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Blog

Preparing for an Uncertain 2019

As we enter 2019, here are a few thoughts which might help you manage in this time of extraordinary uncertainty. Be Flexible. Stay Nimble. Have a strategy for slowing growth rates. Develop the strategy before anxiety drives the plan.

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Blog

Inventory Trade-off Decisions – Are You Making the Right One?

Revenue, Makegoods, Promos – as a broadcaster, you are intimately familiar with these three words as they are core elements that make up your inventory - and ultimately drive your business.

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Blog

Which Sales Lever do you Pull – Bigger or Better?

In the current broadcast ad sales environment, you’re under constant pressure to increase sales without increasing the size of your sales team.

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Blog

WideOrbit + Revenue Analytics

WideOrbit and Revenue Analytics are collaborating on a data analytics platform focused on the unique needs of media companies.

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Blog

Capitalize revenue opportunities in today’s complex media landscape

It’s a moving target – as media companies aim to master matrices of factors like pricing, spot placement, and content delivery, changing consumer demands and industry innovation continue to transform the playing field.

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Blog

FAQs from the Media Trends Webinar

There were tons of great audience questions after our media trends webinar that we didn't have time for. Here's what your fellow media execs asked and how we answered.

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Blog

17 Top Takeaways from the Media Trends Webinar

Check out the Top 17 Takeaways from the Media Trends webinar featuring Mike Peretz at A+E and Amit Aggarwal of iHeartMedia.

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Blog

3 Key Takeaways from The 2019 Radio Show

The 2019 Radio Show was last week. Read our 3 key takeaways from this year’s show in Dallas.

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Blog

4 Hot Topics in Programmatic

After our media trends webinar (with A+E’s Mike Peretz and iHeartMedia’s Amit Aggarwal) comments regarding programmatic came pouring in. Here are 4 hot topics that stirred up a lot of conversation.

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Blog

Announcing the Next Generation of Ad Pricing: RateOptics™

Learn more about the launch of RateOptics™ — first-of-its kind ad pricing software — from Zach Cross, President of Revenue Analytics.

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Blog

Sick of Your Ad Inventory Being Undervalued? Here are 3 Solutions.

most broadcasters in traditional media agree: it’s an undervalued and underpriced advertising medium

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Case Study

Programmatic Pricing for National TV

Integrated media company reinvents how ad impressions are bought and sold.

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Case Study

Fresh Perspective Uncovers Hidden Value

Mass media broadcasting company strategically prices direct response inventory.

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Case Study

Confidently Negotiate and Price Inventory Mix

National radio network uses proposal optimization solution to drive revenue uplift in Prime Time inventory.

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Case Study

Optimizing Inventory Decisions Using Customer Lifetime Value

Broadcasting company identifies most valuable customers and dynamically builds proposals to meet their needs.

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Case Study

Empowering Your Business with Key Metrics

Broadcast radio and network radio combine data from multiple systems into one streamlined application for holistic visibility into enterprise performance.

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Case Study

Top Radio Broadcaster Gives Sales Leadership Their Valuable Time Back, Increases Ad Revenue 1.7%

A radio broadcaster needed to solve a big problem – sales was spending precious time pricing when they should have been selling. What did they do? See how they gave sales their time back and boosted ad revenue 1.7% in this customer success story.

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