Revenue Management Resources for the Media Advertising Industry

Revenue Management Resources for the Media Advertising Industry

Whitepaper

Media Trends in Dynamic Pricing and Revenue Management

This 2019 report reveals top trends in the industry and insights on what leading Media companies are doing to thrive.

Get the Report

Video

Risk vs. Revenue

To make big revenue moves, you have to incur a lot of risk...or do you?

Watch Video

Video

Fight Back Against the Wave of Disruption in Media

Learn the trends shaping media and strategies to win big. Featuring Mike Peretz (A+E) and Amit Aggarwal (iHeartMedia).

Learn More

Publication

The Book

Learn Revenue Management strategies and techniques to get ahead of the competition

Get the Book

Blog

Inventory Trade-off Decisions – Are You Making the Right One?

Revenue, Makegoods, Promos – as a broadcaster, you are intimately familiar with these three words as they are core elements that make up your inventory - and ultimately drive your business.

Read Blog

Blog

Which Sales Lever do you Pull – Bigger or Better?

In the current broadcast ad sales environment, you’re under constant pressure to increase sales without increasing the size of your sales team.

Read Blog

Blog

WideOrbit + Revenue Analytics

WideOrbit and Revenue Analytics are collaborating on a data analytics platform focused on the unique needs of media companies.

Read Release

Blog

Capitalize revenue opportunities in today’s complex media landscape

It’s a moving target – as media companies aim to master matrices of factors like pricing, spot placement, and content delivery, changing consumer demands and industry innovation continue to transform the playing field.

Read More

Blog

FAQs from the Media Trends Webinar

There were tons of great audience questions after our media trends webinar that we didn't have time for. Here's what your fellow media execs asked and how we answered.

Read this Blog

Blog

17 Top Takeaways from the Media Trends Webinar

Check out the Top 17 Takeaways from the Media Trends webinar featuring Mike Peretz at A+E and Amit Aggarwal of iHeartMedia.

Read this Blog

Blog

3 Key Takeaways from The 2019 Radio Show

The 2019 Radio Show was last week. Read our 3 key takeaways from this year’s show in Dallas.

Read this Blog

Blog

4 Hot Topics in Programmatic

After our media trends webinar (with A+E’s Mike Peretz and iHeartMedia’s Amit Aggarwal) comments regarding programmatic came pouring in. Here are 4 hot topics that stirred up a lot of conversation.

Read this Blog

Blog

Announcing the Next Generation of Ad Pricing: RateOptics™

Learn more about the launch of RateOptics™ — first-of-its kind ad pricing software — from Zach Cross, President of Revenue Analytics.

Read this Blog

Blog

Sick of Your Ad Inventory Being Undervalued? Here are 3 Solutions.

most broadcasters in traditional media agree: it’s an undervalued and underpriced advertising medium

Read this Blog

Blog

Best of 2019 | Looking Back to Move Forward

With 2020 in full swing, we’re excited to share the most loved content pieces from 2019. Check out our blog and see which strategies may sit top-of-mind again this year.

Read this Blog

Blog

It’s Not Sales’ Fault You’re Not Hitting Quota

If your company’s sales team isn’t hitting quota, it might not be entirely on them. More time to sell and better rates to close more deals would help.

Read this Blog

Blog

Political Ad Spend: Riding the Wave in 2020 and the Years to Come

2020 political ad spend will shatter all records. The question for broadcasters is how they’ll maximize revenue from sharply reduced non-political inventory.

Read this Blog

Blog

Now what? Helpful links from our team to yours

From best practices on working from home, to tips for homeschooling and stocking your pantry, check out this list of helpful resources.

Read this Blog

Blog

Key Questions Raised at Borrell’s 2020 Local Online Advertising Conference

Formidable new competitors like Facebook and YouTube mean TV and radio AEs need to be digital marketers. Where will they find the time to learn new skills?

Read this Blog

Case Study

Programmatic Pricing for National TV

Integrated media company reinvents how ad impressions are bought and sold.

Read the Case Study

Case Study

Fresh Perspective Uncovers Hidden Value

Mass media broadcasting company strategically prices direct response inventory.

Learn More

Case Study

Confidently Negotiate and Price Inventory Mix

National radio network uses proposal optimization solution to drive revenue uplift in Prime Time inventory.

Read More

Case Study

Optimizing Inventory Decisions Using Customer Lifetime Value

Broadcasting company identifies most valuable customers and dynamically builds proposals to meet their needs.

Read the Case Study

Case Study

Empowering Your Business with Key Metrics

Broadcast radio and network radio combine data from multiple systems into one streamlined application for holistic visibility into enterprise performance.

Learn More

Case Study

Top Radio Broadcaster Gives Sales Leadership Their Valuable Time Back, Increases Ad Revenue 1.7%

A radio broadcaster needed to solve a big problem – sales was spending precious time pricing when they should have been selling. What did they do? See how they gave sales their time back and boosted ad revenue 1.7% in this customer success story.

Read this Success Story