Rate Performance
Problem 1:
Some of your lowest spending advertisers and agencies are enjoying your best inventory at your lowest rates. Let’s be honest, you likely already knew this but getting to the data and knowing how bad it really is can be flat-out painful.
Problem 2:
And some of your sellers are under-performing – revenue, rates, clearance are not up to par. While you have a pulse on individual deals and likely culprits, its tough to know the real story. And with today’s turnover challenges, keeping track of seller performance has become even more difficult.
Why? You’re too busy with the day-to-day to be monitoring rates, no charge spots, and clearance metrics across all advertisers, agencies, and AEs.
You are not alone. Sales leaders often tell us that low rates and no-charge spot volume are what keep them up at night.
Solution:
The Rate Performance feature solves both common problems with quick visibility into performance, injecting much-needed accountability into the sales and pricing process.
With Rate Performance, sales managers can leverage the Seller Scorecard to spot under-performing (and over-performing) sellers with the metrics that matter.
- Rates, including comparisons to benchmarks and adherence to RateOptics rates
- Revenue
- Clearance
- No-charge spot volume
And the #1 reason our sales managers love this data? It brings focus and structure to 1-1s because managers have key performance indicators at their fingertips to help guide conversations.
The Advertiser and Agency Scorecard makes it easy for managers to monitor client performance for similar metrics. As one customer said, “We finally have a report card of our clients”.
- Discounts
- Spend
- No-charge spot volume
- Clearance
Another key feature that our clients love? You can even compare agencies to one another.
Intrigued? Schedule time with an expert. We’ll show you how it works.
