Optics Dashboard
Problem #1:
77% of sales managers would rather spend their time reviewing deals than updating forecasts.
Yet regularly managers are buried in spreadsheets - looking at pacing, pending estimates, key category trends, and more - to take their best guess at an updated forecast. As a reward for their hard work? They get to do it again the following week, caught in an endless cycle of re-forecasting and re-reporting to corporate.
Problem #2:
As broadcasters have gotten leaner while acquiring more markets and stations, evaluating performance across the enterprise and then drilling down into under-performing stations has gotten increasingly difficult.
Solution:
For Sales Managers, you need your time back. And with revenue estimates powered by analytics, you can now confidently update forecasts to help improve overall accuracy.
For Corporate, you need multi-market views across the enterprise to ensure you are focused on the markets that need the most support.
Optics Dashboard solves for both by providing 3 key advantages…
- A bottoms-up revenue projection that uses predicted sellout and estimated rates to inform forecast updates.
- Visibility into the specific stations and dayparts most likely to miss/exceed budget.
- Supporting inventory and rate metrics, including rates needed to hit budget/forecast.
And now Optics Dashboard also incorporates your pending data to increase visibility while helping you quickly evaluate pipeline vs. budget and forecast targets.
Excited to learn more? Schedule your demo below.
