Big Box, Mass & Specialty

RETAIL INDUSTRY PERSPECTIVE

Technology innovations have empowered consumers, irreversibly altering the way they shop for and buy retail goods. Are you struggling to adapt to the hyper-informed consumer’s fingertip access to alternative prices, promotions and products? Adding to the complexity, evolving competitive formats and social media have exacerbated the challenge by heightening transparency, information sharing, and decision urgency. And if that wasn’t enough, in a world of overly abundant choices, empowered consumers are also demanding more personalized experiences, increasing convenience, and want to feel like they are maximizing value for their money. Leveraging analytics, we can help you eliminate these unknowns by accurately segmenting customers, understanding potential “holes in the basket,” targeting appropriate campaigns and managing price response at a SKU/location level.

“Revenue Analytics are the anti-consultants. They do real work with real insight that adds actual value.”

CHIEF MARKETING OFFICER, LEADING GLOBAL BEAUTY SALON CONGLOMERATE

RETAIL VALUE PROPOSITION

MARKET & CAMPAIGN

As the old adage goes, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” What if you could eliminate this unknown and improve the effectiveness of your investments across an expanding array of media options? By uncovering what works, and what doesn’t, we can help you inform a more optimal future marketing mix and drive greater ROI.

ASSORT

Choices don’t always resonate with your consumers due to localized tastes and needs. Brands, styles, size profiles, seasonal changes and other attributes can differ by geography, even down to the individual store level. E-commerce customers exhibit those same behaviors and expect personalization. Utilizing analytics, we can help you determine which products to carry by location to meet your customers’ demands, as well as maximize sales, margin and space productivity.

PLAN & PRICE

Abundant choices and a high level of transparency have placed constant downward pressure on your prices. What if you could identify where you must “win” the price perception game and where it isn’t as critical to getting the sale? Armed with this knowledge of where, when and how much to compete we can help you better maximize customer value while increasing sales and margins, and not risk.

STOCK

Inventory management is critical to retailer success. Customer expectations for product availability and access across channels has never been higher. Optimizing stock levels to minimize lost sales but not strand inventory is a tricky balance. Retailers with seasonal assortments have the added complexity of launch timing. If it’s done too early, inventory competes for physical space and takes up open-to-buy dollars; if it’s too late, you risk missing demand peaks that are at times unpredictable. We can help you better forecast demand and couple that with improved visibility into where and when you should deploy inventory to help you make trade-off decisions.

PROMOTE & MARKDOWN

Is offering more and deeper promotions your go-to response for driving revenue? You’re not alone. Promotions are a core part of retail, but overreliance and overspending must stop. We can help you quantify the true impact of your promotions and identify the key demand drivers (at category and even item levels). This will pave the way towards drastically improving the effectiveness of your future promotions. In addition, we can help you enhance profitability by building a solid foundation of price management throughout a SKU’s full lifecycle - from launch to clearance.

GROW & RETAIN

A recognizable brand name or a compelling promotion may be enough for you to gain an initial customer purchase, but what comes next? A recognizable brand name or a compelling promotion may be enough for you to gain an initial customer purchase, but what comes next? An ever-growing list of alternative products and prices at your customer's fingertips is continually eroding the chance of a repeat purchase. What if you could measure customer lifetime value, score customers on risk of attrition, and generate targeted product/price recommendations? With the right capabilities, we can help you build deeper loyalty and grow share of wallet.

MEASURE

Today’s retail environment is constantly evolving. This week’s prices and promotions were successful, but how confident are you about next week, next month and next quarter? Are you able to predict the true impact of your actions in order to inform better future decisions? We can help you build the right measurement and reporting capabilities to not only help eliminate these unknowns, but also proactively alert you to focus on the decisions that matter most.

HELP ME BUILD A BUSINESS CASE FOR CHANGE

Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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