RADIO & BROADCAST TV INDUSTRY PERSPECTIVE

In the rapidly evolving ad sales marketplace, do you fear that you're bringing 20th century tools to compete in the 21st century? With your competitors using advanced Artificial Intelligence (AI) systems to help automate manual tasks and eliminate busywork, are you confident that you can keep pace and continue to demonstrate growth? What if you could have a consistent view of available inventory, scientifically segment advertisers based on buying behavior, and accurately forecast demand far into the future? What if you could build better schedules with advanced AI engines to adapt to the new world of challenged ratings and total audience selling? By leveraging our Demand Optimization platform, you can shift to a world where salespeople spend more time with clients understanding their needs, avoid panicked selling, and focus your organization on accelerating organic revenue growth. 

WHAT'S YOUR PAIN POINT?

“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”

EXECUTIVE VICE PRESIDENT BUSINESS OPERATIONS, RADIO STATION CONGLOMERATE

Radio & Broadcast TV Value Proposition

FORECAST TO 
PRECISION

Are your customer’s buying patterns constantly changing, making it challenging to predict? Do you struggle to keep up with the volatile dynamics in each of your markets? Are your forecast inaccuracies often misleading your decision making? Are you confident that you will hit your revenue budget? We can help you accurately forecast demand and revenue to your level of need by leveraging our ensemble of forecast methodologies. Whether it’s strategic forecasting, to inform budgeting and national vs. local allocations, or tactical demand forecasting, to inform pricing and proposal generation, we can help evolve your business decisions from speculation to anticipation.

SET THE
RIGHT PRICES

Do you lack pricing control? Are your account execs setting this year's prices based on last year's achieved prices and gut-feel? Do you find yourself pricing current sell-out rather than projected sell-out, causing you to sell too much for too little early in the sales window? Is your sales team constantly working against unrealistic expectations on prices needed to achieve budget? Do you lack consistent pricing strategies across your different demand and sales channels (local vs national or upfront vs scatter)? With inventory by day-of-week, daypart, and station, managing the thousands of potential prices can be overwhelming. We can help you integrate demand, price sensitivity, ratings, and client-specific considerations with your pricing and budgeting processes – enabling you to maximize enterprise revenue while tailoring pricing actions to each customer. Additionally, we can help you stand up systems to analyze the impact of potential price changes through “what-if” scenario planning to take your price management to the next level.

EMPOWER YOUR
SALES TEAM

Are you tired of missing out on new business opportunities because your sales team spends 50% of their time on administrative work? Do your account execs (AE) spend hours each day pulling data from multiple systems, all while getting different answers to the same business metrics? Is it unclear who are truly your top sellers and where there is missed opportunity? Do you constantly worry about what customers are “at-risk” for attrition? By consolidating data across platforms and developing “sabermetrics” for your sales team, you can compare actual AE performance against a prediction of expected performance to develop targeted action plans for each AE. Layer in expected customer churn based on sophisticated analytical models, and your sales team will have a suite of decision support tools that provide guidance on where to focus their attention, thus allowing them to confidently grow existing business and proactively identify potential clients.

ENABLE 
EFFICIENT
TOTAL AUDIENCE
SELLING

Are you feeling overwhelmed by the rapid technology changes that have expanded the number of outlets through which consumers access media content? Are you unable to efficiently and effectively sell across all your media platforms or even combine into a single proposal? Due to the increase in audience attribution data, radio, television, and digital streaming ads can be sold for precisely-targeted demographics. The possible demo combinations significantly increases the complexity of the decision-making process for buyers and sellers. With advanced analytics and process streamlining, we can help you improve impression efficiency, integrate all of your platforms into a single proposal, and ensure client satisfaction with targeted products, maximizing your efficacy across today’s abundance of platforms – all the while improving your internal communication across sales, sales planning, and traffic teams.

CONFIDENTLY
BUILD QUALITY 
PROPOSALS

Are you struggling to produce proposals that meet your advertisers’ needs while efficiently utilizing your valuable inventory? Does your sales team spend hours crafting these proposals, limiting their ability to prospect new business? Are you worried that expanding sales channels will cannibalize your best inventory? We can help you develop sophisticated models that generate timely and optimal proposals using demand predictions, customer-centric pricing, and advertiser requirements. Your account execs can still apply their expertise to a proposal, by measuring how their changes impact its optimality via “Deal Scoring” and “what-if” scenario planning, in order to grow their confidence in negotiations. Your market managers will also have the confidence that you are maximizing the total value of your inventory.

OPTIMIZE SPOT
PLACEMENTS
ON THE LOG

Are you building traffic logs using simple priority-based placer engines, or worse yet, manually? How far into the future does your team manage logs? How much time do your traffic managers spend shifting spots around at the last minute to accommodate stringent separation requirements? Lower spot loads and last minute clock changes wreaking havoc on your traffic logs? Don't make your head hurt. We can help deploy AI driven optimization engines to generate optimal placement of all ads that minimize conflicts, adhering to advertiser requirements & separation rules, while preserving the value of your remaining inventory. Ultimately enabling your team to manage logs by exception and making your traffic organization hyper productive.

HELP ME BUILD A BUSINESS CASE FOR CHANGE

Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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