NETWORK & CABLE TV INDUSTRY PERSPECTIVE

Do changing marketplaces, expanding sales channels, rapid technology changes, and declining ratings keep you up at night? Are you worried about the future of audience attribution but still struggling to effectively monetize your existing inventory across traditional business channels (e.g., Upfront, Scatter, and DR) and emerging sales channels (e.g., Programmatic and Digital)? What if you could switch from reactive to proactive decision making that is powered by advanced Artificial Intelligence (AI) systems? By leveraging our Price and Yield Optimization platform, which combines sophisticated prediction engines with prescriptive pricing, proposal, and inventory capabilities, you can enable your business to adapt to rapidly changing market conditions and profitably compete in today’s marketplace.

WHAT'S YOUR PAIN POINT?

“Revenue Analytics has significantly elevated our Revenue Management capabilities with predictive analytics.”

EXECUTIVE VICE PRESIDENT BUSINESS OPERATIONS, RADIO STATION CONGLOMERATE

NETWORK & CABLE TV VALUE PROPOSITION

FORECAST TO 
PRECISION

Is your customer’s buying behavior volatile and difficult to predict? Are you constantly reacting to the latest ratings fluctuations rather than accurately predicting them? Are your forecast inaccuracies often misleading your decision making? Are you confident that you will hit your revenue budget? We can help you accurately forecast demand, revenue, and ratings to your level of need by leveraging our ensemble of forecast methodologies. Whether it’s strategic forecasting, to inform budgeting and upfront vs. scatter allocations, or tactical demand and ratings forecasting, to inform pricing and proposal generation, we can help shift your business decisions away from guesswork to precise expectations – enabling you to shift from reactive to proactive decision making.

EMPOWER YOUR 
SALES TEAM

Are you tired of missing out on new business opportunities because your sales team is lost in day-to-day administrative work? Is it unclear who are truly your top sellers and where there is missed opportunity? Do you constantly worry about which customers are “at-risk” for attrition? By consolidating data across platforms and developing “sabermetrics” for your sales team, you can compare actual account exec (AE) performance against a prediction of expected performance to develop targeted action plans for each AE. Layer in expected customer churn, based on sophisticated analytics models, and your sales team will have a suite of decision support tools that provide guidance on where to focus their attention, allowing them to confidently grow existing business and proactively identify potential clients.

ENABLE 
EFFICIENT
TOTAL AUDIENCE 
SELLING

Are you feeling overwhelmed by the rapid technology changes that have expanded the number of outlets through which consumers access media content? Are you unable to efficiently and effectively sell across all your media platforms or even combine into a single proposal? Due to the increase in audience attribution data, television and digital streaming ads can be sold for precisely-targeted demographics. The possible demo combinations drastically increases the complexity of the decision-making process for buyers and sellers. With advanced analytics and process streamlining, we can help you improve impression efficiency, integrate all of your platforms into a single proposal, and ensure client satisfaction with targeted products, maximizing your efficacy across today’s abundance of platforms – all the while improving your internal communication across sales, sales planning, and traffic teams.

CONFIDENTLY 
BUILD QUALITY
PROPOSALS

Are you struggling to produce proposals that meet your advertisers’ needs while efficiently utilizing your valuable inventory? Does your sales team spend hours crafting these proposals, limiting their ability to prospect new business? We can help you develop sophisticated models that quickly generate optimal proposals using demand / revenue / ratings predictions, customer-centric pricing, and advertiser requirements. Your account execs can still apply their expertise to a proposal, by measuring how their changes impact its optimality via “Deal Scoring” and “what-if” scenario planning, in order to grow their confidence in negotiations. Your revenue management and strategic planning teams will also have the confidence that you are maximizing the total value of your inventory.

MAXIMIZE THE 
VALUE OF DR

Does your direct response (DR) team constantly feel short-sided by expected inventory availability? Do they wrestle with daily DR pricing decisions, not knowing when they can push price vs. when they need to be more conservative? By leveraging our suite of predictive engines, we can forecast how much Scatter business is expected to still come in and how much inventory should be set aside for ADUs to provide precise DR allocation targets. Combining these forecasts with our prescriptive DR pricing model, the DR team can confidently negotiate with clients to grow overall DR revenue for your business.

EFFECTIVELY ALLOCATE
YOUR INVENTORY

Do you often feel your inventory is inefficiently utilized but are unsure where or how to improve? Do you constantly wonder if you sold too much of your inventory in Upfront, how much inventory you should open up to your Programmatic sales channel, or whether you should sell your remaining inventory to Scatter / DR business or use for ADUs? Do you constantly wrestle with decisions surrounding your supply / demand and the opportunity trade-offs that are critical to maximizing your profits? Leveraging our expertise, we will enable you to optimize inventory allocation using opportunity costs based on total demand and availability of specific programs / content for specific customer segments. Our capabilities can also be tailored to your level of business complexity and need to help drive adoption of new tools and recommendations.

PROACTIVELY 
MANAGE 
YOUR ADU 
LIABILITIES

Are your volatile ratings keeping you up at night? Do you end up scrambling to allocate make goods or giving away free impressions? Are your sales and revenue management teams in a constant battle for when and where to air ADUs and who gets priority? Do you continually evaluate liability vs. cash trade-off decisions? We can first help you minimize your ADUs by accurately predicting ratings and proactively managing changes to those ratings. From there, we help you manage the balancing act by enabling you to estimate ADU liability and allocate make goods based on business needs and strategic objectives. We also develop "what-if" scenarios that allow you to evaluate the impact from selling your remaining inventory vs. using that inventory for make goods.

HELP ME BUILD A BUSINESS CASE FOR CHANGE

Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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