Consumer Packaged Goods

CONSUMER PACKAGED GOODS INDUSTRY PERSPECTIVE

Executives at Consumer Products companies are facing a critical moment in their businesses. Traditional approaches that have led to strategic success -- brand building, use of mass-media, strong retailer relationships, etc. – are being undermined by the fragmentation of consumer tastes/preferences, changes in media viewing habits, and demographic shifts in developed countries. Retailer price wars and commodity cost increases have put additional pressure on Consumer Products firms’ margins. At the same time, consumer buying patterns are shifting to E-commerce, leaving some CPG firms scrambling.

By leveraging analytical capabilities in areas such as pricing/revenue management, forecasting, marketing mix optimization and portfolio analysis, you can address these revenue and profit challenges head on, without being left behind.

“We partnered with Revenue Analytics to develop analytical models and processes to link available supply with demand….resulting in topline growth in our key juice markets.”

VICE PRESIDENT, BUSINESS ACCELERATION, GLOBAL JUICE COMPANY

Consumer Packaged Goods Value Proposition

Develop/
Commercialize

As Product and Brand teams commercialize new products, they face a myriad of questions, such as “How much volume should we forecast?” “How do we penetrate households?” “Which consumer segments will respond, based on their behaviors?” We bring sophisticated predictive analytics to increase the probability of success with new launches and to successfully manage the overall product portfolio.

Market

As the old adage goes, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” All companies suffer from this, but what if you could eliminate this unknown and improve the effectiveness of your marketing investments? We can help you increase the effectiveness of your marketing spend by measuring what works, and what doesn’t, in order to determine a more optimal marketing mix across your channels.

Sell/
Merchandise

In an environment of E-commerce expansion and retailer margin pressure, offering the right assortment is becoming more vital for CPG companies. What if you could rapidly optimize your mix of products to localized store assortments? How could you adjust your Ecommerce, direct, and brick & mortar channel mix that optimizes your growth and profitability? By leveraging advanced analytics, we can help you develop a smarter, more responsive product assortment capability that maximizes the profitability of your brands and channels.

Price/
Promote

The increasingly transparent, multi-channel, locally-focused retail environment has placed additional stresses on how CPG companies price their products. Where macro-level pricing was once enough to drive growth, companies must now make these decisions at the micro-market level. What if you possessed the predictive and prescriptive pricing capabilities that informed more targeted pricing decisions and accounted for the complexities of interrelated pricing and assortment decisions? We can provide you with the analytics, technology and strategy to enable you to offer the right product to the right customer at the right time and for the right price.

Produce

In complex supply chains, leveraging advanced operational forecasting capabilities and integrating product, pricing, promotions and marketing decisions is critical to maintaining growth and margins. What if you could leverage the transactional and planning information across functional silos, employing advanced analytics to realize operational improvements? We can help you reveal opportunities to become more effective, with benefits in inventory, margins, and profitable growth

Measure

From senior executives to local decision-makers, the speed of business requires having access to up-to-date information whenever it is needed. This week’s pricing and promotion efforts were successful, but what about next week? If you were armed with the right metrics, how much more effective would you be? We can provide you with the right information, whether it is proactive alerts or prioritized dashboard views, so that you can make informed decisions and take actions faster

HELP ME BUILD A BUSINESS CASE FOR CHANGE

Change is hard, but it doesn’t have to be, but we can make it easy for you. After all, if your product (or service) has a price, you can use Revenue Management. That said, we bring deep industry expertise, and can help you solve for the unknowns. Click the button below to ignite change within your organization.

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