WHITE PAPER
For years, Open Pricing has been the go-to strategy for many hoteliers, offering flexibility but often overlooking a fundamental revenue management principle: saving your inventory for your most valuable customers.
This white paper by Dax Cross (Founder, Revenue Analytics) explores how a return to the core principle of Optimized Inventory Controls can drive:
✅ Higher revenue by capturing perishable demand on shoulder dates
✅ Greater profitability by strategically managing rate plans and Length-of-Stay (LOS)
✅ A better guest experience by avoiding sky-high peak night rates
Drawing on insights from Robert G. Cross’s Seven Core Concepts of Revenue Management, we expose the pitfalls of Open Pricing and offer a more effective, future-proof strategy for revenue leaders.
Dax Cross co-founded Revenue Analytics in 2005 and now operates as a Founder & Advisor. In this role, Dax manages relationships with key clients and partners, works with our team on product innovation, and serves as an internal and external subject matter expert on Pricing & Revenue Management.