Commercial strategy. A short phrase that packs a big punch. It’s a hot topic in our industry, but it can feel a little ambiguous, too. What does it really mean? What would it look like at your organization? And most importantly… how do you get there?
There are many factors needed to make true commercial strategy a reality, but the one that really makes or breaks its success at most organizations is simply having the time to focus on it. You have to make space – in your schedules, in your workload, and in your mind – to start having these conversations. Cross-functional alignment is only feasible if cross-functional teams are available to connect.
This is easier said than done – how do you find the time? There’s no silver bullet, but having the right technology and the right vendor partners is a huge piece of the puzzle. Why? Because technology that focuses on reducing manual tasks and boosting efficiency is a huge unlock for teams that are pressed for time.
N2Pricing™ RMS was built for this purpose: to free above-property revenue management teams from repetitive, manual work, so they can focus on strategic initiatives – and have the time to take their well-deserved seat at the commercial strategy table.
These quotes from well-known industry leaders emphasize the importance of supporting these distinct areas of the business (such as revenue management and marketing) while encouraging cross-functional collaboration:
Investing in the right technology and empowering your teams to take back their time is an important first step on the path to achieving true, scalable commercial strategy. To learn how N2Pricing uniquely supports above-property revenue management teams – giving them back up to 50 hours each month! – connect with an expert on the N2 team today.
