Pricing and Revenue Management Solutions for Cruise Lines

Endless Capabilities Endless Capabilities

Pricing and Revenue Management Solutions for Cruise Lines

Endless Capabilities Endless Capabilities

The ChallengeI need the right pricing strategy from launch onward

Launch Price Strategy

The clock is ticking. 18-24 months might sound like a lot of time to most people, but for Cruise Lines you know there’s an incredible amount of work to be done. Your team feels the pressure to ensure the ship is full of (at least respectable) APD customers as your competitors throw huge sales and promotions seemingly every other week. Everyone just assumes you’re on the pulse and will ensure the ship is full upon departure. No pressure.

What if you could relieve that pressure by knowing the right lead price to offer at launch for all your cabin types and plan out exactly what pricing strategy to follow over the next year and a half plus. You could set prices with the confidence that they would be consistent across similar sailings but also reflect expected demand patterns.

That would make life a lot easier…so, how?

By unearthing trillions of your historical data points to extract the key drivers of purchasing behavior by segment including geography, demand, and price elasticity, our RA revenue engine can model the anticipated bookings curve for each voyage using industry-proven predictive analytics to recommend the right price strategy across voyages and cabin types.

But are these lead prices business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true. 

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders? The key is an inclusive, collaborative approach from the beginning involving Marketing, Finance, Revenue Management and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf.

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time. The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

Getting started is easy – it’s a 15-minute discovery call.

The ChallengeI need analytics on actions to drive demand

Promotion and Marketing Recommendations

Your team is working against the clock. The ship is going to depart and it’s pacing behind expectations. It’s now on you to ensure it’s full – or as close as possible – while garnering as much revenue as possible from cruise fare, on-board spend, shore excursions and upgrades. To make things even more difficult, the competitive offers your customers are receiving are at near loss-leader levels. No one cares how hard your job is; they just expect you to get it done and sail yet another profitable voyage.

What if you could fill the ship with high APD customers who you knew would spend even more on-board – and could potentially even thank you for it on social media afterwards? That you could capture the true value of the cabin, regardless of current demand – protecting your brand and the value of the voyage. Imagine if you knew the perfect offers, messages and mediums to communicate to make all these things happen?

It’s a lot less pressure when the analytics advise you.

Mining historic and competitive market data to understand booking behaviors, market demand and responsiveness of different segments of buyers, you can offer Predictive Analytics-powered offers that get the customers you want aboard your ship to set sail at full capacity.

But are these suggestions business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true. 

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders? The key is an inclusive, collaborative approach from the beginning involving Revenue Management, Marketing, Finance and Executive Leadership to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf. 

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time. The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.

Getting started is easy – it’s a 15-minute discovery call.

The ChallengeI need to measure my RM performance

ROM Inventory & Pricing

This isn’t your first rodeo. Your Cruise Line has been incrementally improving on its Revenue Management capabilities and now you’re confident it’s having a meaningful impact – but, now that the basics have been addressed, you’re not sure where you should focus your energy. Such great leaps have been made and you feel confident in your tools and people to accomplish the next RM challenge – but where, exactly, should you look to improve?

What if you could go back in time and know then what you know now?

Looking at past performance, you could isolate factors such as FIT/ group mix, group materialization rates, source market mixes, overbooking, targeted pricing moves for specific cabin types, promotions and any other meaningful factor to truly identify what would have been the optimal strategy. What levers should you have pulled if hindsight is 20/20? Even with the sharpest of the sharp actively leading the charge in Cruise, there’s always going to be room for improvement, and identifying what you should have done will allow you to execute those strategies and tactics in the future.

Here’s how we accomplish that:

Using a Revenue Opportunity Model (ROM), we can determine the gaps between the optimal levers which could have been pulled and the actions taken. First, you’ll be able to make immediate changes to optimize revenue with these insights, such as keeping cabin classes open for a shorter period, offering loyalty discounts for frequent cruisers, or shifting sourcing of some bookings from one market to another. Next, after you make these changes, the solution provides ongoing monitoring on a periodic basis to assess the impact of the changes you’ve made.

But are these findings business reasonable and executable? Our hybrid approach means that this isn’t just blind math – we blend human intelligence with artificial intelligence to ensure this passes not only a gut-check but aligns to your business strategy. Backed by years of industry expertise and powered by machine learning, you can rest easy knowing that the results of the solution are to be trusted and true. 

Why are these flexible solutions so widely adopted by our customers – both users and stakeholders? The key is an inclusive, collaborative approach from the beginning involving the Revenue Management and Executive Leadership teams to ensure we have total alignment on a solution that is right for your business. The Revenue Analytics A2E2 approach ensures that key functions and stakeholders buy in from the start, drive adoption and become advocates on your behalf. 

Unlike alternatives, the Revenue Analytics SaaS platform delivers ongoing value and isn’t merely a snapshot in time. The Managed Analytics Service complements our SaaS offering, evolving with your changing needs and competitive market dynamics. This isn’t customer service or tech support, but genuine Atlanta-based PhD mathematicians who understand your business. They keep keen watch over your models and effectively become an extension of your team. Their recommendations ensure that not only does the math make sense, but that the real-world use also rings true.