Meet Our Cruise Leadership Team

Meet Our Cruise Leadership Team

Dax CrossCEO

Dax Cross


Dax Cross serves as the Chief Executive Officer of Revenue Analytics. In this role, Dax leads the firm in creating and fulfilling its long-term strategic objectives and annual business plans.

Over the past ten years, Dax Cross has partnered with clients to create dynamic Pricing and Revenue Management capabilities that have delivered over $1 billion in organic revenue growth. His expertise cross-industry client base includes, retail, travel and hospitality, communications, consumer goods, manufacturing, and entertainment.

Dax Cross has lectured on topics such as Revenue Management, forecasting, Price Optimization and performance measurement at Revenue Management conferences, industry conferences, Cornell University and Emory University, Goizueta Business School. Prior to co-founding Revenue Analytics, he was an attorney at the law firm of King & Spalding LLP.

Michael BentleyPartner

Michael Bentley


As a Partner at Revenue Analytics, Michael Bentley manages client relationships and leads engagements with Fortune 500 clients on pricing and Revenue Management strategy, analytics and business process issues. During his tenure, he has managed strategic and tactical engagements for clients developing new capabilities to improve pricing and Revenue Management and to measure forecast accuracy and pricing performance. Michael has experience across multiple industries including hospitality, airlines, retail, gaming, food service and manufacturing.

Prior to joining Revenue Analytics, Michael Bentley was Director of Analytics in InterContinental Hotels Group (IHG) Global Revenue Management organization. In this role, he led a variety of initiatives to enhance the forecasting and optimization capabilities of IHG’s pricing and Revenue Management systems. Prior to IHG, Michael spent eight years with Delta Air Lines providing business analysis and strategy in a variety of areas including International Pricing, e-Commerce Revenue Management and Network Development.

Steven MoySME Partner, Data Engineering

Steven Moy

SME Partner, Data Engineering

As SME Partner of Data Engineering at Revenue Analytics, Steven Moy leads a team to design and build Pricing and Revenue Management solutions. Steven Moy works with clients to define requirements, gather and analyze data, and implement large-scale Revenue Management systems that integrate with and leverage existing infrastructure.

Steven Moy brings over 16 years of software consulting experience in Pricing and Revenue Management. Prior to joining Revenue Analytics, Steven Moy served as Architect for JDA Software, Manugistics and Talus Solutions. In these roles, he has led development for companies such as Royal Caribbean International, Marriott Hotels, Delta Airlines, United Cargo and American Airlines Cargo.

Stan WardVice President, Strategy

Stan Ward

Vice President, Strategy

Stan Ward has over 20 years of international Pricing and Revenue Management experience in delivering projects for service and reservations-based industries. Stan’s projects have focused on increasing revenue and profitability through combinations of analytics, demand forecasting, price optimization, proposal/placement optimization, data mining, business consulting and systems implementations. Additionally, Stan has worked in a variety of industries, including television broadcast networks, television cable networks, radio networks, package delivery, cruise lines, passenger rail, hotels, and airlines.

Throughout Stan’s career, he has been responsible for a wide range of business and project functions, including client relationship management, engagement and project management, pre-sales, needs analysis assessment, strategic consulting, business consulting, system implementation and support and training.

Pratik Mital, Ph.DDirector, Operations Research

Pratik Mital, Ph.D

Director, Operations Research

Dr. Mital has eight years of experience in applying operations research and advanced analytics techniques across various fields like retail, automobile, railroad and airways. Dr. Mital is currently working as a Director in the Operations Research group at Revenue Analytics, helping various Fortune 500 companies drive sustainable revenue growth.

Dr. Mital has conducted research in the field of revenue management, strategic design of supply chain and material handling systems under uncertainty. Dr. Mital has also applied operations research/management science techniques to model reforms in the K-12 education system in the U.S.