Revenue Analytics Featured in IHG’s OWNER Magazine

Reprinted from OWNER Magazine Q2 2025

IHG Hotels & Resorts is shining a spotlight on N2Pricing™, featuring Revenue Analytics in a featured story inside the company’s OWNER Magazine. The article, “Pricing With Precision,” details why IHG selected N2Pricing as its enterprise RMS — and how more than 5,000 hotels are already leveraging it to automate pricing, grow profit, and simplify operations.

This feature is a testament to the impact N2Pricing is having across the IHG’s estate: consistent automation, greater clarity, and a smarter, more strategic approach to revenue management.

Why IHG Selected N2Pricing

IHG undertook a rigorous evaluation of revenue management systems and ultimately chose N2Pricing because it delivers on what matters most to owners, operators, and revenue leaders:

• Flexibility across brands, regions, and property types
• An intuitive, transparent design
• Significant time savings through automation
• A proprietary demand-sensing forecast tailored to IHG
• Profit-optimized pricing, not just revenue-optimized

As Dennis Corrigan, SVP of Commercial Services at IHG, shared in the feature, “N2Pricing allows hotels to tailor pricing to their individual needs, while automating much of the manual work revenue managers used to do — freeing them up to focus on more strategic priorities.”

Built on Partnership and Innovation

The article also highlights IHG and Revenue Analytics’ long-standing partnership, including co-development of capabilities like Dynamic Differentials, which automatically adjusts room-type or rate-program gaps in response to changing demand.

Revenue Analytics Founder Dax Cross emphasized that N2Pricing was intentionally designed to make managing all rates easier and more profitable, allowing hotels to confidently price in any market environment.

See the Full OWNER Magazine Feature

The Impact

Hotels leveraging N2Pricing are already experiencing meaningful results:

• Over 5,000 automated rate changes per hotel per day
• Faster insights and more confident pricing decisions
• A dramatic reduction in manual, repetitive work
• Greater pricing consistency and transparency
• 80% of users recommending the system to peers

These improvements free up revenue teams to focus on strategy, not spreadsheets.

A Rollout Designed for Success

IHG’s thoughtful, phased rollout is another highlight of the feature. Through alpha testing, pilot programs, global training, and ongoing support from system health coaches, IHG has ensured hotels are set up for long-term success.

More than 5,000 hotels worldwide are already live, and the rollout is on track for full deployment across all eligible properties.

Unlock the Power of Intelligent Pricing

N2Pricing helps hotels drive more profit with less effort — and gives revenue leaders the clarity and confidence they need to stay ahead.

Learn more about N2Pricing here.