ATLANTA, July 2, 2025 — Revenue Analytics, the leader in AI-powered revenue optimization, is proud to announce that Aida, its revolutionary “AI Deal Advisor”, has been named the AI Innovation of the Year at the 2025 Netty Awards — one of the digital industry’s esteemed accolades. The award celebrates the groundbreaking impact of Aida on the media landscape and recognizes Revenue Analytics' commitment to delivering powerful, intuitive solutions that drive real results.
The Netty Awards serve as a benchmark of excellence, honoring global brands, innovators, and disruptors across more than 100 competitive categories. Joining a prestigious roster of past winners — including Fortune 500 companies and international agencies — Revenue Analytics is honored to be recognized for its first-of-its-kind AI Deal Advisor, Aida, that is built to empower media sales teams with instant, intelligent pricing guidance.
Aida is the newest innovation within RateOptics, Revenue Analytics' next-generation pricing platform tailored for the modern media landscape. Built with proprietary data sets and advanced machine learning, Aida empowers media sales teams with intelligent, deal-specific recommendations in seconds — eliminating the guesswork of traditional tools and helping teams drive profitable growth at scale.
“We built Aida to solve one of the toughest challenges in media sales — making smart, confident pricing decisions in real time,” said Gotham Majumdar, Chief Product and Technology Officer at Revenue Analytics. “It’s incredibly rewarding to see that vision recognized by the Netty Awards. Aida isn’t just about automation, it’s about empowering sales teams with intelligence they can trust, delivered instantly and intuitively. This win validates the real-world impact of thoughtful, human-centered AI.”
Winners of the Netty Awards are selected based on several key factors, including creativity, technical proficiency, innovation, and overall excellence in their field. This Netty Award win affirms Aida’s place as a game-changer for price optimization in the media advertising space. Designed to help sellers succeed amid leaner teams and legacy limitations, Aida equips users at every level — from junior reps to senior leaders — with the tools to price confidently and close faster.
This award highlights Aida’s design excellence as much as its innovation. From story-driven dashboards to dynamic visuals that spotlight sellout rates and revenue uplift opportunities, Aida empowers users with both the “what” and the “why” behind every recommendation.
As the media industry continues to evolve, Aida’s role as a virtual strategist ensures teams are equipped with the intelligence they need to stay ahead. With expansion already underway across key verticals, Aida is poised to bring AI-powered intelligent pricing strategy to even more industries navigating evolving market challenges and limited resources.
To learn more about Revenue Analytics and Aida, visit https://www.revenueanalytics.com/media/aida
About Revenue Analytics
Revenue Analytics transforms complex data into a competitive advantage. As a leader in AI-powered revenue and margin optimization, its innovative solutions help businesses boost profits and drive sales performance through actionable insights and predictive analytics. Revenue Analytics empowers smarter pricing decisions that drive bigger profits. Learn how to unlock the full potential of revenue management at https://revenueanalytics.com.
About the Netty Awards
The Netty Awards are a leading digital awards program honoring top innovators in technology, marketing, design, and more. With global reach, expert judges, and high-profile media coverage, the Netty Awards recognize excellence across more than 100 categories. Recent winners include leading agencies, Fortune 500 firms, and breakthrough startups. To learn more, visit nettyawards.com.
Press Contact:
Abby O'Malley
Communications Lead
aomalley@revenueanalytics.com
561-523-6576