Digital Sales Transformation with CRM + Pricing

A leading packaging manufacturer transformed its sales process by embedding Pricing-as-a-Service engines into its new CRM system. This innovation turned the CRM into a central hub for all pricing activities, significantly improving efficiency and profitability.

Challenges

• Rapid Growth Through Acquisition: The company’s expansion resulted in disorganized data and fragmented manual sales processes.
• Ineffective Pricing Consultants: External consultants struggled to manage the complexity and pace, often delivering incomplete solutions, such as one-off Excel files.
• Bottlenecks in Manual Pricing: The transition to a digital sales transformation highlighted manual pricing as a critical obstacle.

Solution

The company partnered with Revenue Analytics, leveraging its Pricing-as-a-Service solution to revolutionize its pricing approach. Key steps included:

• Cleaning, mapping, and automating the messy data architecture.
• Integrating pricing engines directly into the new CRM system.
• Automating pricing actions for new quotes and existing customers within the CRM.